HireTalent - Staffing & Recruiting Firm ยท 3 weeks ago
Business Product Manager II
HireTalent is a staffing and recruiting firm, seeking a Senior Business Product Manager in Patient Customer Relationship Management (CRM). This role involves driving the development and continuous improvement of the Patient CRM Product while collaborating with cross-functional teams to enhance customer engagement and product offerings.
DeliveryHuman ResourcesStaffing Agency
Responsibilities
Partner with the Business Product Owner and/or Executive Director - CRM Suite Leader to support the creation of digital-forward healthcare provider customer relationship (Patient CRM) product roadmaps, including experience, features, timelines, and dependencies
Partner with Technical Product Manager to drive the development and improvement of Patient CRM product or specific product features, ensuring alignment with the overall Patient CRM product vision
Help evangelize the role of product(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization-wide stakeholders
Act as point of contact for business feedback, recommendations, & user requests for enhancements to the Patient CRM product
Collaborate with the Technical Product Manager to align business outcomes with technical feasibility, ensuring the Patient CRM product delivers both business value and technical performance
Oversee business process & user insights collection through User Acceptance Testing (UAT) to ensure the successful implementation of new features and capabilities
Support the rollout of new features across new and existing users
Collaborate with Business Product Owner / Executive Director - CRM Suite Leader to establish business standards & templates and ensure pull-through
Drive definition of business requirements for Patient CRM product capabilities and features and non-functional performance requirements, leveraging GNE and industry standards
Drive experimentation to enhance Patient CRM product offerings, in line with the overall business learning agenda
Coordinate with business stakeholders, IT, and cross-functional enterprise product team partners to align on the product roadmap, fostering cohesive collaboration and unified efforts toward shared goals
Collaborate with cross-functional teams and IT partners to ensure successful Patient CRM product integration and execution
Closely partner with Customer Experience professionals to ensure Patient CRM product experience meets the expectations of its end-user product community
Understand customer engagement trends and technologies in the pharmaceutical industry. Track market shift and emerging technologies to inform CRM strategy and roadmap development
Comply with all laws, regulations and policies that govern the conduct of Genentech activities
Ensure Patient CRM product features align with compliance, privacy, and regulatory standards while supporting effective field force engagement
Collaborate with FieldSales, Medical, and Marketing teams to define and prioritize functionality that supports timely and personalized Patient interactions
Qualification
Required
Bachelor's degree in business, technology, operations, science, marketing, or a related field
7 years of experience, with 5 years in product management, digital product operations, or equivalent experience
Experience with sole ownership of tactics or product components, demonstrating the ability to articulate business problems, identify solutions, and drive execution from strategy through implementation
Demonstrated ability to develop and execute product roadmaps, including feature planning, timelines, and dependencies
Experience with User Acceptance Testing (UAT) and rolling out new features across a variety of user bases
Proven success in aligning stakeholders and collaborating with cross-functional teams to deliver seamless product integration
Strong analytical and problem-solving skills, with experience driving experimentation and optimization
Exceptional communication and presentation skills, with the ability to evangelize product vision and value across all levels of an organization
Proven ability to adapt and navigate ambiguous or evolving environments
Preferred
Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification)
Experience in healthcare, pharmaceutical, or highly regulated industries
Ability to innovate and foster experimentation to improve product capabilities
Experience in leading or managing enterprise CRM platforms (e.g., Veeva, Salesforce) within life sciences or healthcare industries
Strong understanding of customer engagement strategies and omnichannel orchestration tailored to Patients
Company
HireTalent - Staffing & Recruiting Firm
HireTalent is a certified Minority Business Enterprise (MBE) workforce solutions firm, specializing in securing the best talent fits in Executive/Retained Search, Direct Hire Placements, MSP, SOW, and nationwide hiring program management and support.