Usercentrics · 1 week ago
Senior Staff, Go-To-Market (GTM) USA (m/f/d)
USA - New York
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
7+ years expUsercentrics is a global leader in data privacy and privacy-led marketing solutions. As the Director of Go-To-Market (GTM) for the USA, you will define and execute the strategic vision for the US market GTM strategy, focusing on revenue growth and aligning product marketing with brand messaging.
Cyber SecurityDigital MarketingIdentity ManagementLaw EnforcementLegalLegal TechMarketing AutomationPrivacySaaSSoftware
Responsibilities
Define and Own US GTM Strategy: Act as the central architect for the US market, ensuring tight integration between product marketing, brand messaging, and core acquisition programs
Revenue & Budget Ownership: Take direct accountability for US revenue targets and strategically manage/scale paid acquisition budgets
Build & Structure: Lead the effort to structure US market operations from near-zero, defining processes and establishing high-level cross-functional collaboration (Sales, Product, Executive Leadership)
Product Liaison & Roadmap Input: Serve as the primary liaison with the Product team, synthesizing US market needs, competitive intelligence, and customer feedback to guide and influence the product roadmap for the US region
Champion market needs, ensuring all GTM activities align with PLG principles and high-touch sales requirements
Paid Acquisition Expertise: Design and optimize high-performing paid media campaigns across all major channels to maximize ROI and efficient customer acquisition
Lifecycle Campaign Strategy: Guide the strategic direction and prioritization of acquisition and nurturing campaigns that support both no-touch (PLG) and high-touch funnels
Drive continuous A/B testing and experimentation across channels, segmentation, and messaging to improve funnel performance and LTV
Monitor and report on US market channel performance, pipeline health, and revenue attribution
Qualification
Required
Bachelor's or Master's degree in a related field
7+ years of experience in B2B growth marketing or acquisition, with a dedicated focus on the US market
3+ years in a leadership role, with direct responsibility for revenue numbers and cross-functional leadership
Proven track record of managing and scaling multi million dollar budgets
Deep expertise in Paid Acquisition and hands-on knowledge of Product-Led Growth (PLG) strategies
Strong product marketing experience including market analysis, competitive positioning, and launch strategy
Experience in building a market/function from scratch and structuring ambiguous mandates
Proficiency in Paid Acquisition channels (SEM, Paid Social, Programmatic)
Proficient in CRM (Salesforce) and marketing automation (Pardot/Marketing Cloud) alignment for lead lifecycle management and reporting
Strong analytical skills with experience in revenue attribution, LTV analysis, and A/B testing methodologies
Exceptional organizational skills and comfort collaborating across senior-level stakeholders (Product, Sales, Finance)
Proactive self-starter with a structured and analytical mindset
Comfortable working in a fast-paced environment with ambiguity
High sense of ownership and accountability for revenue targets
Strong communication skills, capable of aligning priorities and resources across functions and hierarchy
Benefits
401K plan contribution
20 paid vacation days (PTO)
Health insurance
Development Budget for every employee
Hybrid workplace
Online yoga sessions
Headspace App
Events - Team Buildings, happy hours, parties/get togethers, occasional company covered breakfasts/lunches, in/across offices, online/in person etc.
Gifts - We celebrate life & work milestones at UC (work anniversaries, new bom babies and similar)
Snacks, fruits, coffee and drinks in the office
Company
Usercentrics
Usercentrics is a compliance technology SaaS provider, redefining the way to secure compliant data via consent management.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$25.22MKey Investors
GoogleFull InAlstin Capital
2024-12-06Corporate Round
2020-12-16Series B· $20.73M
2019-07-08Series A· $4.49M
Leadership Team
Mischa Rurup
Co-Founder
Daniel Johannsen
Member of the Board
Recent News
2026-01-16
2026-01-16
2025-11-12
Company data provided by crunchbase