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Nordic Global · 1 day ago

Digital Acquisition Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Nordic Global is dedicated to creating an inclusive environment and is seeking a Digital Acquisition Manager to drive new patient acquisition through various digital channels. The role involves developing multi-channel lead generation campaigns, optimizing user journeys, and collaborating with cross-functional teams to achieve growth targets.

Information ServicesInformation Technology

Responsibilities

Create and execute multi-channel lead generation and acquisition campaigns that drive high-quality leads to target KPIs via paid and organic search, including Google, Bing, and others. Monitor and report out on campaign insights and make changes when appropriate

Lead strategy and execution on growth initiatives, driving growth in on-site KPIs and new patient acquisition. This includes web strategy, SEO, CRO, and design initiatives

Support a robust test and learn team with expertise in CRO, A/B testing, UX design, and partner with engineering and dev teams to deliver site speed & web performance

Create user journeys, alter or create pages, and create A/B tests to optimize for conversion. Recommend changes to website architecture, content, linking and other factors to improve patient acquisition

Develop an analytics knowledge base to propose measurement, assess and challenge digital measurement plans; leverage aggregate data to develop, implement and routinely update best practices for respective growth areas

Analyze trends in healthcare and digital acquisition, make proactive suggestions for optimizations, such as keyword research to identify content optimization opportunities to help drive SEO growth

Audit and evaluate technology solutions being used and identify opportunities to improve and/or create new tools and systems that will drive savings or generate new revenue

Write and edit content, including web content and blog posts, in alignment with brand style, goals and SEO best practices

Work closely with relevant teams to take new product launches, creative assets and campaign ideas to market

Fostering a team-oriented culture rooted in respect, high ethics and integrity, camaraderie, collaboration and effective communication

Effectively getting work done by creating a team and culture of empowerment and execution

Building strong cross-functional teams to achieve success in shared goals, understanding that multiple perspectives and talents build stronger teams and results

Collaborating with other members of the leadership team to ensure all Nordic departments and functions work together to ensure we effectively serve our client and consultant needs, always delivering on our Nordic maxims

Qualification

Digital acquisition strategiesSEO tools proficiencyFull-funnel advertisingWeb analytics toolsCMS knowledgeHTML/CSS/JavaScriptData analysisMicrosoft Office proficiencyCommunicationAttention to detailTeam collaboration

Required

Proven track record of developing successful, data-driven acquisition strategies and managing both paid and/or organic search programs for large organizations

Strong working experience with SEO platforms and tools such as BrightEdge, Conductor, Moz, Ahrefs, Semrush, Screaming Frog, Google Search Console, etc

Strong knowledge of full-funnel digital advertising strategies by media type, such as Google Ads

Working knowledge of CMS (Sitecore, WordPress), web optimization tools (VWO, Optimizely), and web analytics tools (Google Tag Manager, Google Analytics, GA4)

Expert-level proficiency with local listing providers such as Google Business, Bing Places, Apple Maps, and management tools like Bright Local, Moz Local, Yext, etc

BS/BA in related field, 5+ years related experience

Working knowledge of HTML, CSS, and JavaScript development and constraints

Proven success in utilizing analytics to measure performance, provide strategic recommendations, and determine next steps. Experience with data analysis in MS Excel and reporting tools like Google Analytics and Looker Studio

Strong attention to detail as well as ability to adapt and manage multiple priorities while meeting deadlines

Must demonstrate and embody Nordic's maxims

Excellent communication skills, written and verbal

Must be able to work independently as well as within a team environment

Proficient with Microsoft Office products and other collaboration tools, including virtual meeting and cloud technologies