Versique Executive, Professional & Interim Recruiting · 1 day ago
Brand Manager
Versique Executive, Professional & Interim Recruiting is a high-performance recruiting firm specializing in executive leadership search and hiring solutions. The Brand Manager will develop and execute brand strategies, manage marketing campaigns, and collaborate with cross-functional teams to drive brand growth and ensure consistency across channels.
Responsibilities
Develop and execute brand marketing strategies to drive awareness, engagement, and growth
Lead brand positioning, messaging, and identity across all consumer, retail and ecommerce channels
Oversee portfolio strategy and new product launches
Manage integrated marketing campaigns and retail programs
Optimize marketing content across digital, social, and retail touchpoints
Analyze consumer insights and market trends to refine strategies
Track performance metrics and recommend optimizations to improve campaign effectiveness
Align marketing initiatives with sales objectives and revenue goals
Support P&L management by monitoring spend and ROI
Collaborate with internal teams and external partners to ensure brand consistency
Qualification
Required
Bachelor's degree in marketing, business, or related field. An MBA is a plus
4-6 years of experience in brand marketing, preferably in the consumer products, retail, CPG and/or pet industry
Experience with integrated marketing campaigns across digital, social, and traditional channels
Demonstrated ability to drive brand growth and manage marketing initiatives
Strong communication and collaboration skills with cross-functional teams
Strong analytical skills and ability to derive actionable insights from data
Experience managing or supporting marketing budgets
Ability to track performance metrics and contribute to key performance indicators (KPIs)
Benefits
Medical
Dental
Vision
PTO
401k match
Maternity/paternity leave program
Adoption benefits
Short-term/long-term disability
Continued education
Training reimbursement program
Company
Versique Executive, Professional & Interim Recruiting
At Versique, we don’t just fill roles—we build teams, drive growth, and enable transformation.
Funding
Current Stage
Growth StageRecent News
Twin Cities Business
2025-04-21
Minneapolis / St. Paul Business Journal
2025-02-28
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