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University of the Pacific · 1 day ago

Social Media Manager

Stockton, CA

Full-time

Onsite

Entry, Mid Level

$70K/yr - $73K/yr

2+ years exp

University of the Pacific is seeking a Social Media Manager to create and implement social media campaigns that enhance the university's national presence and reputation. The role involves developing content, managing community engagement, and analyzing social media metrics to optimize strategies.

Higher Education

Culture & Values

No H1B

Responsibilities

Create and post relevant, timely content and targeted campaigns that raise awareness and visibility of the university’s brand, its offerings, and accomplishments

Write, edit, design, and schedule social media posts including accompanying video and photography maintaining relevancy and frequency of posts

Provide support and expertise to grow the University’s reach through the amplification of the social profiles of key University leadership, including the University president

Monitor social platforms as part of crisis management and work with Senior Director of Social Media on appropriate response and/or escalation

Moderate and engage with the university’s social audiences, growing the online community. Monitor and advise leadership of emerging issues on Pacific and other platforms and recommend how to respond

Ensure brand representation and consistency in content through tone, voice, terminology, and in all videography and photography

Cultivate and steward ongoing interactions with followers. Provide an outstanding experience by being accessible and responding to queries timely

Lead the university’s social media professionals educating coworkers and colleagues on best practices, emerging trends and idea sharing

Establish metrics of success and monitor and evaluate performance using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights. Report results monthly and make recommendations to adjust the strategy to optimize results

Supervise, mentor, and direct student interns

Perform other related duties as assigned

Qualification

Social media strategyContent developmentAnalytics softwarePhoto editing softwareDigital communicationsCrisis managementCulturally responsive practicesTeam leadership

Required

Bachelor's degree in marketing, communications, journalism or related discipline

Two (2) years of social media related work experience (content development)

Two (2) years of experience working with high-level administrators and other senior leaders

Proven experience creating online content for a brand or organization that follows a strategic approach

Preferred

Three (3) years of work experience in digital communications

Experience in Higher Education setting

Proficiency with photo editing software such as Adobe Photoshop

Experience running paid campaigns on social media

Experience using analytics software such as Google Analytics and Data Studio and creating reports

Proven ability to work successfully with diverse populations and demonstrated ability to engage and integrate culturally responsive practices and knowledge in their work

Ability to multi-task, prioritize and meet deadlines in fast-paced environment

Understanding of crisis response plans for social media

Experience and sensitivity in working with people of diverse backgrounds and cultures

Demonstrated experience in advancing social justice, equity, and inclusion in a university setting

Ability to engage and integrate culturally responsive practices and knowledge in their work