Baidu USA · 1 day ago
Business Development & Partnerships Specialist
Baidu is seeking a Business Development & Partnerships Specialist to drive revenue growth by securing and expanding partnerships within the US programmatic ecosystem. This role involves managing the full partnership lifecycle, from prospecting to closing, while collaborating across teams to optimize revenue and analyze market trends.
Computer Software
Responsibilities
Prospect, pitch, and onboard new SSPs, premium publishers, OEMs, app developers, and other media partners to expand MediaGo’s supply inventory
Negotiate and structure direct integrations, revenue-sharing deals, preferred agreements, and private marketplace (PMP) setups
Lead deal discussions on rate cards, floor prices, revenue splits, and long-term contract terms with SSPs and publishers
Collaborate with finance and legal to finalize agreements that maximize mutual value
Advise publishers on yield optimization, monetization strategy, and inventory best practices to drive sustainable revenue growth
Align with demand teams to match high-value buyers with premium supply sources
Maintain a structured pipeline of publisher and partner prospects
Accurately forecast integrations, supply growth, and revenue contributions
Monitor industry trends, competitor activity, and emerging opportunities (CTV, in-app, identity solutions)
Provide insights that shape MediaGo’s supply strategy and positioning in the market
Work closely with product, operations, finance, sales, and account management teams to design partnership terms and ensure publisher success
Track and analyze partner performance metrics
Prepare regular reports and share actionable insights with internal stakeholders
Qualification
Required
1–3 years of experience in programmatic advertising, ad tech, or publisher/media partnerships (DSP/SSP exposure preferred)
Proven track record in identifying and onboarding publishers or SSP/media partners, managing relationships, and driving revenue growth
Strong understanding of programmatic technologies (ad servers, SSPs, header bidding) or ability to learn quickly
Excellent communication, negotiation, and relationship-building skills
Analytical mindset with the ability to monitor performance metrics and recommend optimizations
Self-starter who thrives in a fast-paced, collaborative environment
Ability to work on-site 5 days a week
Preferred
Bachelor's degree in Business, Marketing, or related field preferred
Company
Baidu USA
Located in the heart of Silicon Valley, Baidu USA is one of the R&D centers of Baidu, China’s largest search engine provider.
H1B Sponsorship
Baidu USA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (8)
2023 (4)
2022 (10)
2021 (23)
2020 (20)
Funding
Current Stage
Growth StageLeadership Team
Company data provided by crunchbase