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GE HealthCare · 1 day ago

KOL and Competitive Strategist; Point of Care

United States

Full-time

Hybrid

Mid Level

$182K/yr - $274K/yr

3+ years exp

GE HealthCare is a leading global medical technology and digital solutions innovator. This role is responsible for strengthening GE HealthCare’s Point of Care (PoC) and Handheld (HH) presence across the U.S. through Key Opinion Leader (KOL) development and competitive strategy initiatives.

AppsHealth CareHealth DiagnosticsHome ImprovementHome RenovationInternetMedical

Growth Opportunities

No H1B

Responsibilities

Serve as the primary liaison between USCAN PoC and HH KOLs, the Value Delivery team, and the Global Product organization

Build and maintain a comprehensive KOL database, including areas of interest (e.g., product development, research), specialty, national influence, and regional impact across assigned U.S. regions

Partner with Account Executives, Enterprise Solutions Leaders, and PoC Segment Leaders to develop and execute KOL engagement strategies

Support PoC Segment Leaders in break‑in strategies for targeted accounts and provide additional support for emerging opportunities

Lead clinical support for all evaluations involving KOL participation across the U.S

Attend major national tradeshows and coordinate opportunities for KOLs to engage with the Global team

Provide clinical support for all competitive side‑by‑side evaluations across the U.S

Develop competitive intelligence materials, including key messaging, feature comparisons, and competitor strategies—organized by competitor and by care area

Partner with the Global PoC team to align on competitive insights and leverage global expertise to educate both USCAN and Global stakeholders

Qualification

Clinical expertiseCompetitive strategyKOL developmentCompetitive intelligenceMarket share strategiesInfluencing stakeholdersCommunication skillsOrganizational skillsTeam collaboration

Required

Minimum of 3 years of GE HealthCare or Competitive Point of Care clinical experience

Ability to lead high‑level clinical discussions with physicians across the PoC and HH continuum and clearly articulate GEHC's value propositions

Willingness and ability to travel 60–80% to support on‑site clinical needs, academic accounts, national accounts, and competitive break‑in opportunities—including side‑by‑side evaluations that drive market share and visibility in USCAN

Strong understanding of the competitive landscape with the ability to educate, influence, and create meaningful competitive content for both clinical and commercial audiences

Preferred

Demonstrated ability to work independently as well as with a team in an influential manner

Experience in converting large, enterprise transactions across National Accounts, Academics, and/or Competitive customers to a GEHC install base

Creator of a positive and winning culture with hunger for winning every day

Benefits

Medical

Dental

Vision

Paid time off

A 401(k) plan with employee and company contribution opportunities

Life

Disability

Accident insurance

Tuition reimbursement

Company

GE HealthCare

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GE Healthcare provides a wide range of medical technologies and services to healthcare providers and researchers. It is a sub-organization of General Electric.

Founded in 1892

Chicago, Illinois, USA

10001+ employees