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Hiive · 3 days ago

Senior Marketing Operations Manager

Vancouver, British Columbia, Canada

Full-time

Onsite

Senior Level

7+ years exp

Hiive is a fintech/marketplace startup recognized as one of Canada’s top startups, connecting buyers and sellers of stock in venture-backed pre-IPO companies. The Senior Marketing Operations Manager will own the systems, data, and measurement layer that powers the company's go-to-market engine, defining the technology roadmap and building a data foundation to enable smarter targeting and decision-making.

Financial ServicesInformation Technology

Growth Opportunities

Responsibilities

Defining and owning the marketing technology roadmap, spanning ad targeting, lifecycle marketing, SEO/AEO, social, experimentation, optimization, measurement, and attribution

Designing data pipeline requirements between Hiive’s proprietary platform (via tools such as PostHog and Omni), Salesforce, and other customer data repositories to power segmentation, targeting, analytics, and reporting

Developing executive-level dashboards that measure marketing performance across the full customer lifecycle, including acquisition, transactions, new customer activation, churn, and lifetime value

Optimizing outbound efficiency by building behavioral and demographic scoring systems that prioritize sales follow-up and improve conversion across Marketing and Revenue teams

Building complex attribution models leveraging cohort analysis, media mix modeling and offline behaviors

Working cross-functionally with Product, Revenue Operations, Data Operations, Marketing, and Sales to ensure data integrity, system reliability, and shared definitions of success

Establishing best practices for marketing data governance, experimentation, and performance measurement as the business scales

Acting as a strategic advisor to marketing and GTM leadership, translating data and system capabilities into actionable insights and operating leverage

Qualification

Marketing operationsSalesforce integrationData infrastructure designAttribution modelingExperimentation frameworksPostHog experienceAnalytical mindsetBehavioral segmentationFintech backgroundCross-functional collaboration

Required

7+ years of experience in marketing operations, revenue operations, growth operations, or a closely related function within a scaled environment

Deep, hands-on experience working with Salesforce and integrating it with marketing, product, and analytics systems

Proven ability to design and operate marketing data infrastructure, including pipelines, dashboards, and performance measurement frameworks

Experience developing experimentation frameworks, attribution modeling and lead scoring capabilities from scratch

Strong analytical and systems-thinking mindset, with the ability to connect technical implementation to business outcomes

Comfort operating cross-functionally and influencing senior stakeholders without formal authority

A builder's mentality: you take ownership, move fast, and bring structure to complex, evolving problems

Preferred

Experience with PostHog, Omni, or similar analytical and data orchestration tools

Background in fintech, marketplaces, B2B SaaS, or data-intensive consumer platforms

Experience scaling marketing operations from a strong foundation into a multi-person function

Exposure to modern customer data platforms (CDPs), event-based analytics, and behavioral segmentation

Passion for experimentation with new artificial intelligence and machine learning based solutions

Benefits

Opportunity to participate in ownership of a rapidly growing early-stage startup through our employee stock option plan.

Comprehensive 100% employer-paid health and dental premiums, a health and personal spending account.

A dedicated desk in our Vancouver, BC HQ, in the heart of downtown, with a fridge stocked with healthy snacks and drinks, an onsite gym, and a gorgeous rooftop amenity.

Enjoy a $20-per-day commuter benefit for every day you work in our Vancouver HQ.

An engaging social calendar, including bi-weekly catered lunches, bi-weekly “Friday bar,” team workouts, annual summer party, and holiday party, two “onsite” all-team retreats each year, semi-annual team-building events, and Hiive Womens’ Network events.

Significant opportunities for growth into team leadership and management roles.

Entrepreneurial culture and a small and dynamic team.

Sponsorship, immigration, and relocation for exceptional candidates.