Coker Group ยท 2 days ago
Marketing Internship
Chattanooga,TN,US
Internship
Onsite
InternCoker Group is seeking a Marketing Intern to assist the Senior Marketing Manager in strategic planning and execution of branding and advertising initiatives. The intern will collaborate with leadership, manage advertising budgets, and report on activities to support business initiatives.
Automotive
Responsibilities
Assist in developing, organizing, and tracking media plans throughout the calendar year
Support the collection and reporting of advertising performance metrics, including basic ROI and effectiveness measurements
Help evaluate media opportunities and assist with vendor communications and contract documentation
Coordinate ad placements with media partners under the guidance of senior team members
Maintain positive working relationships with media representatives and internal stakeholders
Collaborate with the Marketing team to gather and organize required media assets and materials
Track media budgets, invoices, and spend activity; assist with preparation for budget discussions as needed
Support coordination of internal and external editorial placements
Assist with organizing and tracking product donations tied to editorial content
Compile and report on editorial content performance metrics
Serve as a point of contact for car clubs and marketing partners (e.g., museums, publications, events) regarding sponsorship inquiries, escalating as appropriate
Perform additional administrative and marketing support duties as assigned by management
Qualification
Required
Currently pursuing an undergraduate degree in Marketing or a related field
Competent skill level in Adobe Creative Suite
Strong knowledge base of media planning
Excellent organizational skills required
Proficient in Analytics Reporting with coming platforms such as Google GA4
Strong understanding of audience targeting, ad efficiency and similar critical pillars of Marketing performance success
Proficiency with Microsoft Office products required
Detail-oriented, multi-tasking, self-directed, with ability to prioritize tasks
Excellent interpersonal and written communication skills; Comfortably engaging with employees in a professional and helpful manner
Must be resourceful, able to adapt to new situations, and to work in a fast-paced, rapidly changing environment
Desire to increase knowledge and learn new skills and technologies quickly and efficiently
Consistently seeking to improve efficiency and quality of technical operations
Experience collaborating with Creative Professional teams
Preferred
Automotive Aftermarket knowledge is preferred but not required
Company
Coker Group
Coker Group is a collection of the most recognizable brands (CokerTire, Corvette Central, ZIP-Corvette and The Great Race) in the auto enthusiast market.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase