Dole Fresh Fruit Company · 1 day ago
Social Media Community & Content Manager
Charlotte, NC
Full-time
Onsite
Mid, Senior Level
4+ years expDole Fresh Fruit Company is seeking a Social Media Community & Content Manager to engage their digital community through content execution and development. The role involves managing social media channels, developing strategies for campaigns, and analyzing social metrics to enhance engagement.
Food & Beverages
Responsibilities
Oversee the day-day community management of Dole social channels. Partner with digital and marketing to develop, create, and schedule organic social content across channels, growing engagement and conversion
Proactively engage in conversations with various components of the company in North America - Fresh Fruit products, licensing, sustainability, nutrition, etc. - to understand each area’s individual priorities and assess and prioritize how best to promote. This would then include determining the best channel, formulating key message points, drafting post language, working with designers to determine visual communication assets, presenting programming recommendations to the team and deciding the execution
Contribute to developing social strategies for scheduled campaigns, including as a participating member of the ideation team and as the keeper of the total social integration calendar provide guidance on timing as well as recommendations on opportunistic tactics to amplify
Attend live corporate and divisional events that include social media components, positively engaging and interacting with consumer audience, capturing content, executing and documenting activation. Assist and support marketing events group as needed
Leverage social listening tools across digital communities – employees, retail partners, influencers, business partners, consumers, stakeholders, activists and community leaders – to monitor and engage with social commentary
Analyze and report social and web metrics. Monitor in-process campaigns to make real-time determinations and recommendations for course correcting as well as gathering and reporting to department management post campaign metrics including analytical assessment of programs success
Build and execute paid media programs that drive user engagement and growth on new and existing platforms
Create real time content to complement pre-planned content. Respond to comments and direct messages in a timely manner, sometimes requiring after regular office hours or weekends
Research and select imagery for Dole Nutrition News newsletter
Upload newsletter articles to dole.com website, build and schedule internal and external email distribution to subscribers
Manage relationships externally with social platforms on their direction, best practices, and new opportunities and maintain Business Manager accounts across channels
Maintain awareness of trends in the social media space and understand opportunities to insert Dole. Initiate planning, development and execution of a Dole response
Identify and escalate potential issues, complaints, and watchouts. Be available for real time posting during crisis period
Identify content partners, research and vet influencer requests and help plan and manage influencer campaigns
Stay up-to-date with new platforms, content formats, and practices to keep our channels relevant
Maintain a positive and high energy environment of the Dole pages
Perform other duties as assigned
Qualification
Required
4-5+ years of social media community content and social media strategy development management experience
Knowledge of marketing principles
Experience with social media channels including Instagram, YouTube, Facebook, Twitter, Pinterest, LinkedIn, TikTok, etc
Knowledge of basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers
Ability to quickly make decisions under pressure and determine best responses to posts
Experience with Google Analytics and SEO content development and performance tracking
Experience with social media community management and listening tools like Meltwater
Excellent written and oral communication skills
Ability to sit and use a computer, answer phones and utilize a variety of office equipment for extended periods of time
Ability to attain, retrieve from ground level, maneuver and position self to set up a booth and distribute merchandise to the public
Ability to walk an extended distance and stand for extended period of time, move about inside the office or outside during events
This position requires the ability to lift items weighing up to 40 pounds to waist level
Ability to observe details, identify colors and color hues accurately
Bachelor's degree in Marketing, Communications, or related field required
Preferred
Experience with live stream platforms a plus
Video editing skills a plus
Bachelor's degree in Business Administration, Public Relations, Journalism, or Digital Media preferred
Company
Dole Fresh Fruit Company
Dole Fresh Fruit is a division of Dole plc and a market leading producer and distributor of multiple varieties of bananas, pineapples and other tropical fruits.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase