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Datasite · 4 days ago

Sr. Director, Demand Generation

New York, NY

Full-time

Hybrid

Director/Executive

$170K/yr - $297K/yr

10+ years exp

Datasite is a global leader in facilitating economic value creation for companies. They are seeking a seasoned Demand Generation Marketer to lead multi-channel campaigns that drive pipeline growth and revenue for their B2B business, while establishing a content marketing studio and collaborating with product marketing to enhance brand authority.

FinTechSoftware

Work & Life Balance

Responsibilities

Content Marketing Studio: Build the foundation for a scalable, high-impact content marketing studio—including editorial strategy, governance, resourcing, and workflows—to consistently deliver thought leadership, campaigns, and sales-enablement content

Integrated Content Strategy: Develop an integrated content roadmap (reports, blogs, video, podcasts, guides, case studies) that supports demand gen goals and brand storytelling across regions

Product Marketing Collaboration: Partner with product marketing to translate product value propositions and differentiators into compelling customer-facing narratives and assets

Messaging Alignment: Ensure consistency in messaging across demand gen campaigns, sales collateral, and customer touchpoints while tailoring content for local markets

Content Performance: Establish KPIs for content effectiveness (engagement, conversion, influence on pipeline) and use insights to refine editorial priorities

Thought Leadership: Elevate Datasite’s market authority by creating content that positions the company as a trusted voice in M&A, financial services, and SaaS innovation

Demand Generation Strategy: Develop and execute comprehensive demand generation strategies aligned with overall business objectives

Campaign Execution: Lead the planning, execution, and optimization of multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, webinars, and events

Lead Generation: Drive high-quality lead generation through targeted campaigns and effective lead nurturing programs

Sales Collaboration: Collaborate with the sales and inside sales teams to provide them with the tools, content, and insights they need to close deals

Data Analysis and Optimization: Utilize data and analytics to measure campaign performance, identify trends, and optimize strategies for maximum impact

Budget Management: Manage and allocate marketing budgets effectively to maximize ROI

Product Marketing & Content Marketing Expansion

Qualification

B2B demand generation marketingProduct marketingFunnel marketingMarketing automation platformsData-driven marketingABM strategiesMarketing toolsIndependenceCommunication skillsCollaboration skills