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Marriott International · 1 day ago

Marketing Manager

Lahaina, HI

Full-time

Onsite

Mid Level

$84K/yr - $113K/yr

4+ years exp

Marriott International is a leading hospitality company, and they are seeking a Marketing Manager to promote on-brand messaging through various channels. The role involves developing marketing strategies, managing digital presence, and collaborating with internal and external partners to drive revenue and enhance brand awareness.

LeisureTourismTravel

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Develops and executes the overarching marketing strategy from marketing plans to budgets for hotel/group of hotels that align with business priorities, with support and consultation of the General Manager(s)

Cultivates partnership with and active participation in demand generation strategy development (SMR)

Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance

Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines

Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns

Partners with Revenue Management to develop and execute promotional strategy

Develops and manages property email marketing strategy, digital strategy across M.com and Third-Party sites, paid media campaigns and performance and verifies proper execution

Supports group lead generation efforts

Runs, reviews, analyzes and clearly articulates to stakeholders’ key reports and adjust strategy accordingly

Manages internal and external partners to verify deliverables are executed to support hotel strategy

Develops annual digital marketing plan to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites

Monitors and provides recommendations for SEO and update as needed in collaboration with MDS or agency

Sets overarching messaging strategy for hotel/group of hotels aligned with positioning

Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA content (via respective extranet sites) and Third-Party / Group Site content (via respective content management systems)

Manages photography distribution including search photos, pre-arrival photos, and photo gallery management

Creates landing pages and Discovery Pages to enhance content, as applicable

Manages guest communications (e.g. confirmation, pre-arrival, etc.)

Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS)

Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels

Manages PR agency, if applicable, or internal PR messaging

Manages execution of PR events and promotions

Manages outlet marketing opportunities on third party and local partner sites

Defines in-house F&B programming in partnership with F&B Director and manage execution

Develops and implements social strategy

Manages paid social media budget and strategy

Assists in reviewing social media content calendars and collect local area and property events

Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc

Measures and communicates success of campaigns and digital performance using relevant reports tools

Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives)

Collects, reviews, and submits invoices for property marketing efforts and manage the overall submission process

Completes other reasonable duties as requested by leadership

Qualification

Marketing strategy developmentDigital marketingContent managementSEO recommendationsSocial media managementPartnership cultivationPublic relationsBudget managementCollaboration skills

Required

2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred

4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred

Benefits

Bonus Eligible: Y

Company

Marriott International

Glassdoor4.0

Marriott International, Inc.

Founded in 1927

Bethesda, Maryland, USA

10001+ employees

http://travel-brilliantly.marriott.com

H1B Sponsorship

Marriott International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (101)

2024 (84)

2023 (97)

2022 (77)

2021 (37)

2020 (58)