SoFi · 1 day ago
Intern, Performance Marketing - Paid Social
SoFi is a next-generation financial services company and national bank focused on transforming personal finance. They are seeking a paid social intern to assist the performance marketing team in analyzing data, identifying trends, and developing strategies to enhance user acquisition efforts.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Monitor and track performance against key quarterly goals, focusing on metrics like budget, efficiency (CPA/ROAS), and volume
Ensure budget pacing is on track and aligns closely with established efficiency and volume targets
Actively monitor spend and performance goals for various advertising campaigns across platforms like Meta, TikTok, Snapchat, and emerging app channels
Analyze campaign data to identify performance gaps and propose data-driven strategies and tactics to close them
Derive actionable insights from marketing data to recommend strategic next steps for campaign improvement
Collaborate with internal teams, including Creative, Analytics, Engineering, and Compliance, to execute new tactics and ensure campaigns are launched effectively
Support the overall user acquisition strategy for our products by assisting with campaign execution and optimization
Qualification
Required
Enrolled in an accredited US-based university (working towards a Bachelor's or Master's degree) with an expected graduation date of December 2026 or Spring 2027
Must be returning to school for at least one quarter or semester after the internship
Have no more than 12 months of professional full-time work experience (excluding internships and research assistant roles)
Must be willing to relocate to San Francisco Bay Area and be available to work in the San Francisco HQ office at a hybrid capacity (2-3x a week)
Benefits
Access to senior leadership, including exclusive Q&A sessions with executives across all functions of SoFi
Exclusive opportunities to deliver a case study to SoFi leaders
Development sessions for career, financial, and professional growth
Opportunities to participate in company wide events like All-Hands and SoFi circles programming
Networking socials to connect with fellow interns
SoFi swag giveaways
Personalized Mentorship Program
Fully stocked kitchen (snacks & drinks)
Access to senior leadership, including round tables with executives across all functions of SoFi
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Recent News
Business Wire
2026-01-07
2026-01-06
dcm.com
2025-12-31
Company data provided by crunchbase