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University of California Office of the President · 2 weeks ago

MARKETING MANAGER, UC PRESS (HYBRID)

Oakland, CA

Full-time

Hybrid

Mid, Senior Level

$103K/yr - $108K/yr

5+ years exp

The University of California Office of the President is a leading institution dedicated to excellence in teaching, research, and public service. The Marketing Manager will develop and execute comprehensive marketing strategies to promote UC Press's mission, drive sales, and enhance customer engagement through various marketing channels.

EducationHigher EducationProfessional Services

Responsibilities

Appropriately prioritize titles and create marketing campaigns that reach appropriate audiences for the assigned portfolio of lead titles

Oversees title-level campaign expenditures in partnership with Marketing Associate

Partners with Marketing Collateral Producer to create and execute promotional tactics in a timely manner

Collaborates with the Marketing Coordinator and Marketing Collateral Producer to oversee and approve final output, including advertising, emails, and conference materials

Creates communication plans that include email announcements, content marketing, and social media around pre and post-pub activations

Partners with internal colleagues and departments as needed to bring titles to market

Conducts and share regular reporting on campaign performance to stakeholders and team members

Identify and recommend author engagement opportunities and channels

Coordinates closely with peers to ensure author interests and perspectives are integrated into promotional campaigns

Advises on best practices around author collaboration and engagement

Delivers annual report to the team / department / internal colleagues in key expertise areas

Deploys annual author surveys and analyzes results

Advise on packaging titles and covers for the market

Develop creative taglines and regularly refresh messaging on various channels

Advise on key selling points for the sales teams (sales reps, booksellers, online retailers)

Launch products into marketplace

Review and approve mechanicals

Update title information in various databases and promotional materials

In partnership with Publicist, communicate marketing plan and promotional efforts to authors

Advise authors on building their profiles in marketing channels (e.g social media, website)

Collaborate with authors on promoting their title

Respond to and troubleshoot author inquiries

Assist academic writers in marketing initiatives, emphasizing audience for their field and market reach

Qualification

Marketing experienceProject managementCommunication skillsRelationship managementMicrosoft Office SuiteGoogle Product SuiteInterest in publishingOrganizational skillsGoal-oriented

Required

Minimum of five years related experience in marketing, communications, sales, or publishing, or an equivalent combination of education and experience

Understanding of marketing principles, strategies, techniques, and practices

Excellent project management and organizational skills: proven ability to track, prioritize and complete work within deadlines

Strong written, verbal and interpersonal communication skills

Expertise in relationship management; specific experience working with authors is a plus

Interest and enthusiasm in publishing and serving authors as part of a mission-driven workplace

Solid knowledge of programs, including Microsoft Office Suite and Google Product Suite, with an interest and ability in learning new software and web-based programs

Exceptional written, verbal, and interpersonal communication skills with developed political acumen

Demonstrated ability to develop and maintain strong working relationships with internal and external customers

Highly motivated and goal-oriented, with a solutions-oriented attitude

Bachelor's degree in related area and / or equivalent experience / training required

Preferred

Basic knowledge of the organization, including its vision, mission, goals, objectives, achievements and infrastructure

Benefits

For information on the comprehensive benefits package offered by the University visit: Benefits of Belonging

Company

University of California Office of the President

Glassdoor3.8

The Office of the President is the system wide headquarters of the University of California, managing its fiscal and business operations, and supporting the academic and research missions across its campuses, labs and medical centers.

Oakland, California, USA

1001-5000 employees