Senior Product Marketing Manager jobs in United States
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Luma AI · 6 hours ago

Senior Product Marketing Manager

positionPalo Alto, CA
timeFull-time
remoteHybrid
senioritySenior Level
date7+ years exp

Luma AI is on a mission to build multimodal AI to expand human imagination and capabilities. They are seeking a foundational Product Marketing leader to architect the go-to-market strategy for their innovative AI technology, targeting the global creative ecosystem.

Artificial Intelligence (AI)Foundational AIGenerative AIVideoVideo Editing

Responsibilities

Architect the foundational go-to-market strategy, positioning, packaging, pricing, and messaging for Luma's products
Own the launch of new products and capabilities, crafting campaigns that resonate with discerning creative and technical audiences
Define our enterprise and studio GTM motion, building the narrative and sales enablement materials to pioneer our first strategic partnerships
Collaborate deeply with our Product, Research, and Design teams, acting as the voice of the market to shape the future of our product roadmap
Build a deep understanding of our users and the market to identify new opportunities and create a new category for creative AI
Execute with tenacious speed, driving tangible GTM outcomes in a high-velocity, ambiguous environment where impact is the only metric that matters
Craft the story that launches a global movement, establishing Luma as the heart of the next generation of visual effects and content creation

Qualification

Product marketingGo-to-market strategyLaunching new productsCreative AIMarket analysisFirst-principles thinkingHigh agencyEmpathy for creativesCollaborationAttention to detail

Required

Minimum 7 years of experience in product marketing, with a track record of launching new, innovative products
A proven 'builder' and 'market-maker' with a demonstrated history of driving tangible, high-impact results in a fast-paced, resource-constrained setting
You have experience building GTM strategies from scratch (0-to-1) and have executed relentlessly without an established playbook
You possess impeccable taste, a high bar for craft, and an obsession with detail, with a deep understanding of how to market to creative, developer, or prosumer audiences
A first-principles thinker who can navigate ambiguity and operate with high agency and autonomy
A genuine passion for the creative potential of AI and our mission to expand human imagination

Preferred

Experience at a category-defining, product-led company (e.g., Figma, Notion, Stripe) or a leader in creative AI (e.g., Runway, Adobe)
Training at a top-tier PMM program (e.g., Google APMM, Meta) followed by successful experience in a high-growth startup environment
Founder experience or experience as an early GTM hire at a high-growth startup
Direct experience marketing to enterprise and studio clients in the creative or media industries
An understanding and empathy for creative professionals (e.g., filmmakers, creators, agencies) who you have either worked with or alongside in prior roles

Company

Luma AI

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Luma AI develops tools that let users generate photorealistic images and videos from text, image, or video prompts.
dateFounded in 2021
location
Palo Alto, California, USA
people-size51-200 employees
web-link
https://lumalabs.ai

Funding

Current Stage
Growth Stage
Total Funding
$1.06B
Key Investors
HUMAINAndreessen HorowitzAmplify Partners
2025-11-19Series C· $900M
2024-12-06Series B· $90M
2024-01-09Series B· $43M

Leadership Team

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Amit Jain
Co-Founder
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Company data provided by crunchbase