OneRail · 1 day ago
Product Marketing Manager (Remote Work Available)
United States
Full-time
Remote
Mid, Senior Level
$112K/yr - $136K/yr
5+ years expOneRail is a leading omnichannel fulfillment solution providing dependability and speed to help businesses meet their delivery promise. The Product Marketing Manager is responsible for driving market and customer insight, shaping product positioning, and executing go-to-market strategies that accelerate SaaS adoption and profitable growth.
Delivery ServiceFreight ServiceLast Mile TransportationLogisticsSaaS
Responsibilities
Develop deep understanding of customer needs, challenges, buying journeys, buying criteria, and perceived value
Identify target and emerging market segments through data analysis and voice-of-customer efforts
Uncover actionable insights that inform breakthrough messaging, differentiated positioning, and product innovation
Analyze market drivers, trends, size, opportunities, and threats to guide strategic decisions
Monitor competitors, partners, and industry players to differentiate OneRail’s offerings through superior messaging and positioning
Share customer, market, and competitive insights broadly to advance organizational understanding and alignment
Stay current on emerging trends across SaaS, logistics, and transportation to identify new growth opportunities
Develop and execute product marketing strategies for SaaS and transportation solutions, including existing offerings and new product launches
Lead product positioning and differentiation efforts, influencing messaging, pricing inputs, and roadmap considerations
Create marketing briefs and lead cross-functional briefings for product development and go-to-market initiatives
Partner closely with Product Management to influence roadmap decisions using customer and market insights
Own go-to-market strategies from ideation through execution, ensuring launch goals, timelines, and budgets are met
Develop and support sales enablement tools, training, and content across the customer lifecycle, including value propositions, competitive differentiators, and portfolio positioning
Collaborate with Sales, Marketing, Product, and other stakeholders to align plans and gather input
Guide Marketing & Communications and external agencies by providing clear objectives, strategic direction, and thoughtful feedback
Qualification
Required
5+ years of professional software marketing experience, preferably in a B2B environment
Experience leading cross-functional initiatives involving Product, Sales, and Marketing teams
Demonstrated success executing go-to-market strategies that drive SaaS adoption and revenue growth
Strong understanding of product positioning, customer segmentation, and value-based messaging
Ability to communicate effectively with both technical and non-technical audiences, including software developers and commercial teams
Strong analytical, strategic thinking, problem-solving, and decision-making skills
Ability to manage multiple initiatives simultaneously while meeting competing deadlines
Excellent written and verbal communication skills with strong storytelling capability
Proficiency in Excel, PowerPoint, Word, and Outlook
Preferred
Experience marketing SaaS products, with exposure to supply chain, logistics, or transportation technology strongly preferred
Experience with Salesforce or similar CRM platforms
Passion for technology and comfort operating in a fast-paced, high-growth environment
Demonstrated ability to collaborate effectively across teams and influence without authority
Company
OneRail
OneRail is a software-as-a-service platform that offers final mile delivery services for enterprise shippers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$109.5MKey Investors
Aliment CapitalStrategicIronspring Ventures
2024-11-21Series C· $42M
2024-04-16Series Unknown
2024-01-31Convertible Note· $13M
Leadership Team
Bill Catania
Founder & CEO
Lisa Catania
Co-Founder/EVP Customer Success & Marketing
Recent News
2026-01-07
Company data provided by crunchbase