Sunbelt Rentals, Inc. · 1 day ago
Manager, Demand Generation
North Carolina, United States
Full-time
Onsite
Senior Level
$99K/yr - $136K/yr
7+ years expSunbelt Rentals, Inc. aims to be the customer's first choice in the equipment rental industry. The Demand Generation Manager will lead strategic marketing initiatives to drive growth by developing and executing omnichannel demand generation strategies that attract new customers and deepen relationships with existing ones.
ConstructionIndustrialResidential
Responsibilities
Collaborate with analytics, marketing technology, and subject matter experts to define and refine customer segments and subsegments using demographic, firmographic, behavioral, and predictive data
Design and execute targeted marketing programs for both new customer acquisition and existing customer retention, focusing on increasing share of wallet, reducing churn, and accelerating conversion
Create and optimize engaging content tailored to customer segments, lifecycle stages, and behavioral triggers. Ensure consistent messaging and branding across all channels and touchpoints
Utilize a mix of digital and traditional channels—including email, SMS/MMS, social media, web, events, and paid media—to drive pipeline growth, eCommerce conversions, and account expansion
Partner with sales, eCommerce, fleet management, creative teams, and analytics to align marketing strategies with business goals and ensure seamless execution
Oversee day-to-day campaign coordination including planning, asset development, quality assurance, approvals, and scheduling
Monitor and analyze campaign effectiveness using key performance indicators (KPIs). Provide actionable insights to optimize future strategies and improve ROI
Contribute to the continuous improvement of marketing tools, templates, and processes to enable scalable and repeatable outreach across the customer lifecycle
Qualification
Required
Bachelor's degree in Marketing, Communications, Business Administration, or a related field, or equivalent education and training
Minimum of 7 years of experience in demand generation, lifecycle marketing, or a related field
Proven ability to develop and execute marketing strategies that drive measurable growth across acquisition and retention
Strong analytical skills with the ability to interpret data and make informed, data-driven decisions
Proficiency in marketing automation platforms and CRM systems
Ability to influence stakeholders and align marketing efforts with organizational priorities
Deep understanding of the competitive landscape and market dynamics
Experience managing cross-functional projects and collaborating with diverse teams
Benefits
Health, Dental and Vision plans
401(k) Match
Volunteer time off
Short-term and long-term disability
Accident, Life and Travel insurance, as well as flexible spending
Tuition Reimbursement Options
Employee Assistance Program (EAP)
Length of Service Awards
12-25 vacation days depending on years of service
5 sick days
6 holidays
2 half day holidays
2 floating holidays
1 inclusion day
1 volunteer day
Company
Sunbelt Rentals, Inc.
At Sunbelt Rentals, we provide the tools, equipment, and support our customers need to build and maintain the world around us.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Brendan Horgan
Chief Executive Officer
Recent News
Research and Markets
2025-09-26
Seattle TechFlash
2025-09-04
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