Head of GTM Strategy & Demand Generation jobs in United States
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Iron Horse ยท 1 week ago

Head of GTM Strategy & Demand Generation

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date10+ years exp

Iron Horse is seeking a Head of GTM Strategy & Demand Generation to architect and accelerate demand generation for their enterprise-B2B clients. The role involves leading engagements, conducting GTM audits, and orchestrating demand and account-based marketing programs in partnership with client marketing teams.

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Responsibilities

Lead deep-dive GTM audits (ICP clarity, funnel performance, tech stack, and competitive positioning) to surface growth opportunities
Develop GTM strategies spanning segmentation, ICP refinement, channel mix, offers, and success metrics
Build growth roadmaps and design integrated demand-gen and ABM programs, balancing broad-market reach with targeted account engagement
Partner with client marketing leaders and teams to operationalize campaigns across paid media, content, and field/digital channels
Guide creative, content, and media teams to ensure programs are measurable, scalable, and tied to pipeline goals
Present insights, recommendations, and performance readouts to senior client stakeholders

Qualification

GTM strategyDemand generationAccount-based marketingSalesforceAnalytical skillsAI-driven strategyMarket intelligenceCommunication skillsCross-functional leadership

Required

10+ years building or consulting on enterprise B2B growth engines, with proven success delivering measurable pipeline growth
Expertise leading cross-functional GTM initiatives in fast-changing, high-growth environments
Experience tailoring ABM programs (1:1, 1:few, 1:many) as part of broader GTM initiatives
Deep command of demand-gen and ABM across paid, content, digital, and partner channels
Proficiency with Salesforce, Marketo, HubSpot, Demandbase, Zoom Info Marketing, and 6sense
Strong analytical skills and ability to interpret funnel metrics, market data, and campaign performance to guide decision-making
Experience with AI-driven research and strategy, campaign acceleration, pipeline forecasting, and advanced analytics
Exceptional communication skills; able to influence C-suite and enable practitioner teams

Benefits

Discretionary annual bonus
Comprehensive benefits package
Medical insurance
Dental insurance
Vision insurance
Paid time off
401(k)
Basic life insurance
Flexible Savings Account
Long term and short term disability insurance

Company

Iron Horse

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We connect the dots between your marketing programs with our end-to-end demand gen services.
dateFounded in 2001
location
San Ramon, California, USA
people-size51-200 employees
web-link
http://ironhorse.io/

Funding

Current Stage
Growth Stage

Leadership Team

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Uzair Dada
CEO
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Jay Famico, PMP
Chief Digital Officer
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Company data provided by crunchbase