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Naveris, Inc. · 1 day ago

Digital Marketing Manager

Waltham, MA

Full-time

Hybrid

Mid, Senior Level

5+ years exp

Naveris, Inc. is a commercial stage, precision oncology diagnostics company seeking a Digital Marketing Manager to advance their mission of transforming cancer detection. The role involves developing and executing omnichannel digital strategies to drive awareness and engagement for their flagship test, NavDx.

BiotechnologyHealth CareMedical

Responsibilities

Develop and own the digital marketing roadmap for both direct-to-physician and direct-to-patient initiatives, aligning with brand, content and commercial priorities

Plan, launch, and optimize integrated digital campaigns across email, web, paid media, social, and search to drive engagement and conversion

Ensure cohesive messaging and targeting across channels, leveraging data to personalize and automate outreach where possible

Measure campaign performance and ROI, using insights to refine strategy

Lead campaign development, build-outs, execution, and reporting within Salesforce Marketing Cloud Engage (preferred)

If not Salesforce Marketing Cloud, demonstrate equivalent expertise in HubSpot, Marketo, or a comparable marketing automation platform

Design and execute automated journeys and segmented campaigns for both clinician and patient audiences

Manage email compliance (CAN-SPAM, GDPR) and ensure CRM data hygiene in partnership with Sales Operations

Oversee the Naveris.com website, including strategy, UX optimization, and vendor management

Partner with IT, Content, and Designers to enhance site design, SEO, and performance metrics

Track and report on website engagement, lead flow, and conversion metrics using analytics tools such as Google Analytics, Tag Manager, and Search Console

Work closely with internal team and agencies in the creation of creative assets (emails, landing pages, ads, infographics, videos) that support campaign objectives

Work closely with members of the marketing team to align content strategy into clear, compelling digital narratives appropriate for physician and patient audiences

Define KPIs for digital performance across paid, owned, and earned channels

Build dashboards to track campaign engagement, conversion, and pipeline contribution

Continuously test, learn, and optimize creative, targeting, and channel mix to improve efficiency and impact

Qualification

Digital MarketingOmnichannel CampaignsSalesforce Marketing CloudGoogle AnalyticsSEOEmail AutomationContent StrategyAnalytical SkillsCommunication SkillsCross-functional Collaboration

Required

Bachelor's degree in Marketing, Communications, Life Science or related field; advanced degree a plus

5–8+ years of digital marketing experience in diagnostics, life sciences, healthcare, or biotechnology. Direct experience in precision oncology diagnostics preferred

Proven experience designing and executing omnichannel campaigns targeting both healthcare providers and patients

Hands-on experience managing and optimizing websites, SEO, and digital advertising campaigns (Google Ads, LinkedIn, programmatic)

Proficiency in Salesforce Marketing Cloud strongly preferred; experience with HubSpot, Marketo, or Pardot accepted

Strong analytical and reporting skills, with experience using Google Analytics, Tableau, Salesforce or equivalent tools

Demonstrated ability to manage external agencies, creative vendors, and web developers

Excellent communication skills and cross-functional collaboration experience

Comfortable operating in a fast-paced, high-growth commercial diagnostics environment