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Williams-Sonoma, Inc. · 1 day ago

Manager, eMarketing

San Francisco, CA

Full-time

Onsite

Mid, Senior Level

$98K/yr - $116K/yr

8+ years exp

Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the kitchen and home in the United States. The Manager, eMarketing will lead merchandising efforts for paid marketing across Kitchen and Home brands, focusing on paid social, paid search, and remarketing campaigns.

Retail

No H1B

Responsibilities

Own merchandising for paid social and display ads

Drive development of digital calendar to coordinate paid digital ads, including vendor-funded campaigns

Write clear and effective briefs, outlining strategy and objectives. Partner with Creative team to ensure paid ads feature the most compelling and effective content

Oversee the stakeholder approval process: manage proofs, collect and consolidate feedback, resolve conflicts, and collaborate with the Creative team to ensure feedback is implemented

Work closely with Content team to create engaging CTV, YouTube, video retargeting, and paid social videos

Collaborate weekly with CRM and Analytics teams to analyze performance, explore new opportunities, and support the testing roadmap

Develop paid search sitelink and promo extension ads, including seasonal ads

Collaborate with CRM and Merchandising teams to develop vendor-funded ads across Meta, TikTok, YouTube, CTV, and display banners

Write promotional copy for display retargeting, sitelink, and promo extension ads

Manage display remarketing and retargeting programs, including house file banners, native ads, retargeting banners, display video, social display and rich media ads

Build paid social ads in Meta’s Creative Hub for Facebook and Instagram

Oversee special projects, such as DOOH, new mover campaigns, Affirm initiatives, House Beautiful campaigns, and more

Qualification

Paid marketingDigital advertisingAnalytical skillsECommerce experienceCreative collaborationCommunication skillsProblem-solving skillsPresentation skillsTeam collaboration

Required

8+ years of hands-on marketing experience, Retail/eCommerce industry preferred

Strong quantitative, analytical, and problem-solving skills

Ability to work effectively in a fast-paced and deadline-driven environment

An excellent presenter, communicator, and collaborator

Benefits

A generous discount on all Williams Sonoma Inc. brands through multiple shopping channels

A 401(k) plan and other investment opportunities

Paid vacations, holidays and other time-off programs

Health benefits, including health, dental and vision insurance; health and dependent care tax-free spending accounts; medical, family and bereavement leave; same-sex domestic partner benefits; short- and long-term disability programs; life and travel insurance; an employee assistance program

Tax-free commuter benefits

A wellness program that supports your physical, financial and emotional health

In-person and online learning opportunities through WSI University

Cross-brand and cross-function career opportunities

Location specific sample sales

A business casual work environment

San Francisco based bike share program

Time off to volunteer

Matching donations to qualifying nonprofit organizations

Company-sponsored community involvement

Various discounts on local businesses