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Freeman Hospital · 1 day ago

Digital Communications Officer

Carthage, MO

Full-time

Onsite

Entry, Mid Level

Freeman Hospital is one of the largest NHS hospital trusts in the country, committed to providing high-quality care and innovative health services. They are seeking a Digital Communications Officer to support their communications and fundraising efforts, creating engaging digital content and managing campaigns to grow their online presence.

Hospital & Health Care

Responsibilities

Bring the story of the Sir Bobby Robson Foundation and the new Institute to life across digital channels

Produce engaging content for social media, web, and email

Develop digital storytelling that showcases patient impact and research breakthroughs

Support paid and organic digital campaigns

Track analytics to strengthen reach and engagement

Support our communications and fundraising teams to develop digital content, with the aim of engaging supporters, growing our supporter base and raising funds

Support the development of a digital strategy to support our fundraising team, this will include creating effective email communications, web copy and digital acquisition across our social media channels

Work with the wider team to explore and test new channels and the use of digital platforms to raise funds

As a key member of our communications team, you will support with all areas of the digital fundraising strategy

Work with colleagues to create digital campaigns for new and existing fundraising priorities including email, SMS campaigns, donor and supporter journeys and automation

Write and edit content for all digital channels with a clear call to action and an awareness of how to engage different audiences

Support the individual giving lead and data insights manager to build queries for supporter segmentation and retargeting

Monitor and manage the Charity website and social media channels on a daily basis

Contribute to the development and delivery of social media strategies and platforms

Contribute to the development of supporter journeys and user experience

Work as part of the communication team to identify and maximise opportunities to support fundraising opportunities

Compile a monthly report of digital activity including social media activity and Google Analytics

Proactively identify opportunities to promote the work of Newcastle Hospitals Charity through owned and earned channels, including, social media and partner digital communications routes

Ensure compliance with Newcastle Hospital Charity branding requirements as well as industry standards and guidelines

Qualification

Digital communications experienceDigital fundraising techniquesContent creation for digitalSocial media managementGoogle AnalyticsEmail marketing (MailChimp)IT skillsPrioritise workloadPhotoshopCanvaCommunication skillsOrganisational skillsNegotiation skillsWork independently

Required

Demonstrable knowledge and experience of communications, digital fundraising, and/or digital marketing communications techniques, approaches, and procedures: acquired through training to relevant degree level or equivalent

Previous digital communications experience

Experience using digital platforms (social media, web, email) and their management and analysis tools (Meta Business Suite, Google Analytics, MailChimp, WordPress)

Experience developing organic and paid digital campaigns

Experience writing and editing on-brand content for digital channels with a clear call to action and an awareness of how to engage different audiences

Strong IT skills and effective use of MS Office and other business software packages

Excellent communication, negotiation and organisational skills

Able to prioritise workload and to deal with competing demands at short notice

Able to work without direct supervision