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Hogarth · 1 day ago

Creative Director

Miami, FL

Full-time

Hybrid

Senior Level, Lead/Staff

8+ years exp

Hogarth is the Global Content Production Company that partners with top brands to deliver engaging content across various channels. The Creative Director in Writing is responsible for writing and localizing copy for marketing communications, ensuring cultural relevance and brand consistency for the U.S. Hispanic market.

AdvertisingMarketingTV Production

Hiring Manager

Deborah Ogunribido

Responsibilities

Write, review, and empower campaigns for the client’s brand and products, and develop culturally relevant concepts for the U.S. Hispanic market

Responsible for developing and maintaining a consistent brand tone of voice, personality, and cultural relevance for the U.S. Hispanic market. The tone should be consistent, regardless of the media format

Create or transcreate copy by ensuring all messages are clear, follow the spirit of the English master copy and communicate the same strategic or product point

Guide and maintain the quality of the translated long copy, wherever it appears

Review, rewrite, and approve all translated marketing copy from our writing teams (translator/editor)

Attend on-site confidential projects (in the US) when required

Qualification

CopywritingCreative directionHispanic culture knowledgeBilingual (English/Spanish)Tech-savvyConceptual creativityTeamworkAttention to detail

Required

Creative thinker with solid copywriting skills

A minimum of 8 years of experience in the advertising agency world, gained in the best creative agencies in the market (not necessarily the biggest or most successful)

Working as a copywriter and copy-based Creative Director/Transcreator for a good number of years

Worked on international and local brands

Fluent in written and spoken English and Spanish

Thorough knowledge and understanding of the Hispanic culture in the U.S

Understands language subtleties (especially when it comes to adapting headlines)

Conceptual creative who can come up with big ideas (when needed), but also focused on the smallest details (like punctuation)

Obsessed with excellent writing that is thoughtful, meaningful, provocative at times, clear, and inspiring

Teamwork – easy to get along with – be able to work with Editors and a team of creatives

In-country based / native speaker (Spanish)

Tech-savvy / used Mac before (or willing to learn)

Good knowledge of technology products on the market

Must be able to travel as required, sometimes several weeks at a time