Liberty University Online Programs · 1 day ago
Digital Media Analyst I
United States
Full-time
Remote
Entry Level
2+ years expLiberty University is seeking a Digital Media Analyst I to provide research and analytical support to the Enrollment Digital Team. The role involves developing and testing digital ad campaigns, auditing their performance, and supporting various digital marketing efforts across the university.
EducationHigher EducationKnowledge ManagementUniversities
Responsibilities
Develop and test digital ad copy for PPC campaigns for Google, Bing, Yahoo, and other ad networks
Audit digital ad campaigns to evaluate and maximize performance
Organize digital ad campaign structure for Google, Bing, Yahoo, and other ad networks
Utilize Social Media Marketing, Paid Search Advertising, and Display Advertising to drive awareness and conversion actions based on the department they assist
Support the Director of Online Digital Marketing & Analytics and Senior Management with analytic projects across the various digital campaigns managed
Remain abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks
Work effectively as a team member, embracing and fostering LU’s mission
Use project management tools effectively to track progress and completion of tasks
Qualification
Required
Four-year college degree, preferably in business or marketing
Knowledge of online education industry is needed
Strong analytical skills and attention to details are required with two or more years of experience
Well-developed communications skills needed
Ability to effectively communicate both verbally and in writing to convey clear, well articulated information
Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner
Possess public communication skills that allow professional representation of Liberty University in front of business partners
Strong organizational skills
Excellent computer skills
Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature
Occasionally required to travel to local and campus locations
Frequently required to sit for extended periods to perform deskwork or type on a keyboard
Regularly required to hear and speak in order to effectively communicate orally
Occasionally required to stand, walk, and climb stairs to move about the building
Handle materials, reach overhead, kneel or stoop in order to conduct business
Regularly lift 10 or fewer pounds
Use of one's personal vehicle (or LU vehicles) is required for travel in the performance of the essential functions of this position
Proof of a valid Virginia driver's license, an acceptable DMV record, and liability insurance is required
Company
Liberty University Online Programs
Liberty University provides a world-class education with a solid Christian foundation, equipping men and women with the values, knowledge, and skills essential for success in every aspect of life.
201-500 employees
H1B Sponsorship
Liberty University Online Programs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (4)
2023 (4)
2022 (8)
2021 (5)
2020 (5)
Funding
Current Stage
Growth StageTotal Funding
$0.07MKey Investors
Virginia Innovation Partnership Corporation
2023-08-18Grant· $0.07M
Leadership Team
HAROLD K. "HARRY" MCGINNIS
DPA and Ph.D. PROGRAM DIRECTOR OF PUBLIC ADMINISTRATION
Recent News
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2025-09-03
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