Alia ยท 17 hours ago
Business Development Representative
Alia is a fast-growing startup in the Shopify ecosystem, trusted by leading brands. The role involves owning outbound demand generation, building pipelines, and engaging with Shopify brands to drive growth.
Computer Software
Responsibilities
Own cold email outreach and multi-channel prospecting to generate qualified opportunities for the sales team
Build and optimize automation systems (sequences, triggers, follow-ups) that scale outbound efforts
Research and identify high-fit Shopify brands, understanding their tech stack and growth challenges
Test messaging, subject lines, and cadences to continuously improve response and conversion rates
Initiate conversations that uncover prospect pain points and align them with Alia's value proposition
Qualify inbound and outbound leads, ensuring a smooth handoff to Account Executives
Communicate clearly how Alia drives opt-in rates, revenue, and zero-party data collection for Shopify brands
Partner with Sales leadership to refine targeting, messaging, and process
Contribute to building the BDR playbook: what works, what doesn't, and what to try next
Share frontline insights with Marketing and Product to sharpen positioning and inform roadmap decisions
Qualification
Required
Experience as a BDR (or similar outbound role), ideally at a SaaS or eCommerce-focused company
Hands-on experience with cold email, sequencing tools, and CRM systems (e.g., HubSpot, Apollo, Outreach)
Strong written communication: you can write emails that get opened, read, and replied to
Self-directed mindset: you don't need constant direction on 'how to do X, Y, Z'
Comfort with ambiguity and speed in an early-stage environment
Preferred
Familiarity with the Shopify ecosystem and DTC brand landscape
Experience helping build or scale a GTM function from scratch
Understanding of eCommerce metrics (AOV, conversion rate, LTV) and how they connect to Alia's value prop
Prior exposure to marketing tech (ESPs, SMS platforms, popup tools)
Benefits
Flexible, remote-first environment
Opportunity for significant career growth as the sales function scales