Sistaco ยท 1 week ago
Performance Marketing Lead (Paid Media) (Remote)
United States
Full-time
Remote
Mid, Senior Level
3+ years expSistaco is a global, fast-growing beauty brand operating across multiple international markets. They are seeking an experienced Performance Marketing Lead to own and scale paid media performance worldwide, focusing on profitable, sustainable growth. This role involves managing ad campaigns, optimizing performance, and collaborating with creative and analytics teams.
Retail
Responsibilities
Setup, manage and optimise Facebook and Instagram Ad campaigns across our brand portfolio in 5 countries, with expansion and new markets soon
Advertise across international markets, successfully managing multi-currency ad campaigns
Manage and allocate large ad budgets with a close eye
Adjust and optimise campaigns based on consumer behaviour and results, continually evolving and improving campaign performance
Develop and manage customer funnels, whilst integrating our omnichannel tech stack
Prepare reports, interpret data and offer strategic recommendations to improve performance
Liaise with internal creative and project team members to develop effective performance-driven assets (copy, images, videos, landing pages, etc.)
Drive full-funnel performance across acquisition, retargeting, and retention
Own performance across international markets, managing CAC, MER, ROAS, and contribution margin
Ensure campaigns are set up and structured correctly to enable accurate measurement of data
Development of processes to ensure consistency in delivery
Qualification
Required
Highly experienced in advertising for e-commerce brands
Experience in managing multi-currency ad campaigns
Excellent attention to detail and are comfortable wearing multiple hats in a fast-paced and ambitious environment
3+ years in the marketing industry, leadership experience is also beneficial
An understanding of international markets and consumer behaviour
Experience working in the paid traffic space with Facebook & Instagram Ads being the major focus
Ability to manage multiple projects, campaigns & tasks at once
Excellent problem-solving skills
Demonstrated ability in the structuring of sales funnels and their implementation in campaign design and platform set up
Excellent analytical skills and high levels of competency in Excel and Google Sheets
Proven track record working across multiple campaigns and delivering real results such as increasing ROI and lowering CPAs
The ability to confidently communicate campaign objectives, results, timelines and deliverables to business stakeholders
A strong ability to work autonomously
Looking for an opportunity to turn this role into a career
Setup, manage and optimise Facebook and Instagram Ad campaigns across our brand portfolio in 5 countries, with expansion and new markets soon
Advertise across international markets, successfully managing multi-currency ad campaigns
Manage and allocate large ad budgets with a close eye
Adjust and optimise campaigns based on consumer behaviour and results, continually evolving and improving campaign performance
Develop and manage customer funnels, whilst integrating our omnichannel tech stack
Prepare reports, interpret data and offer strategic recommendations to improve performance
Liaise with internal creative and project team members to develop effective performance-driven assets (copy, images, videos, landing pages, etc.)
Drive full-funnel performance across acquisition, retargeting, and retention
Own performance across international markets, managing CAC, MER, ROAS, and contribution margin
Ensure campaigns are set up and structured correctly to enable accurate measurement of data
Development of processes to ensure consistency in delivery
Company
Sistaco
Flawless Nails in Minutes - Sistaco empowers you to live and look your best with our innovative powdered nail kits.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase