Apply on Employer Site

Chartis.io · 2 days ago

Social Media Manager (Senior, Meta Focus)

United States

Full-time

Remote

Senior Level, Lead/Staff

8+ years exp

Chartis.io is a Design, Marketing and Technology Consultancy that promotes collaboration and high standards of conduct. They are seeking a Senior Social Media Manager to drive social media strategy and execution for key clients, focusing primarily on Meta platforms and enhancing marketing effectiveness through social media initiatives.

AnalyticsConsultingMarketing

Responsibilities

Accountable for owning client relationships related to social media; work directly with client to understand needs and translate them into effective strategies and campaigns

Meet weekly with clients to provide performance updates, insights, and forward-looking recommendations

Act as the key point of contact with client’s creative partner agency to ensure alignment and performance across integrated campaigns

Own social strategy for assigned account; connect business objectives to audience insights, channel roles, campaign architecture, media budget planning, content architecture, ad type, a/b testing, and measurement plans. Secondary accountability for creator or community approaches as relevant

Lead client discussions and presentations; communicate a clear point of view, build alignment, and serve as a trusted strategic partner, not just a vendor

Translate broader marketing plans into social first activations, and ensure social is integrated with other paid media channels, creative, and app and landing page experiences

Act as a thought leader in identifying innovative, social-first opportunities to improve client programs throughout the year

Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms

Support teams in analyzing performance of existing social campaigns, providing recommendations to optimize, test, and scale initiatives to improve results

When needed, be hands-on in managing social platforms or campaigns to ensure quality, speed, and performance

Provide ongoing guidance on platform best practices, emerging formats and tactics, and evolving social behaviors

Define KPI requirements and social measurement frameworks aligned to client objectives (from awareness through app installs)

Lead performance analysis and insight generation, translating data into clear optimization recommendations and test plans

Support the creation and evolution of reporting templates, dashboards, and decks for client-facing and internal reviews. We primarily use Google Slides with Looker and ad platform-connected Google Sheets data sources

Ensure consistent and accurate use of analytics, reporting, and social management tools across accounts

Qualification

Social media strategyMeta platforms expertisePerformance analysisSocial media management toolsClient relationship managementAnalytical skillsMentoring junior team membersPresentation skills

Required

8 to 10+ years of experience in social media strategy, planning, and execution, preferably within an agency or consultancy environment supporting multiple clients

Deep expertise in Meta platforms (Facebook, Instagram, Reels), including strategy development, performance optimization, campaign architecture, and platform best practices

Proven experience working across, or working closely with, additional social and digital platforms such as LinkedIn, TikTok, YouTube, Pinterest, and X, with the ability to adapt strategy by platform

Strong ability to translate client business and marketing objectives into actionable, measurable social media strategies and activation plans

Demonstrated experience leading senior-level client conversations, presenting insights and recommendations, and acting as a trusted strategic partner

Advanced understanding of social media measurement, KPI development, and performance analysis tied to awareness, engagement, traffic quality, and conversion outcomes

Hands-on experience with social media management, analytics, and reporting tools (e.g., Meta Business Suite, Meta Ads Manager, platform-native analytics, GA4, Looker or Data Studio)

Strong analytical skills with the ability to synthesize data into clear insights, optimization recommendations, and test-and-learn plans

Experience providing strategic direction and feedback to creative and content teams to ensure platform-appropriate, performance-driven social output

Ability to mentor and guide junior team members, enforce consistent ways of working, and maintain high standards of quality and accountability

Excellent written, verbal, and presentation skills, with the ability to create clear, compelling client-facing materials