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Furman University · 1 day ago

Conference & Events Services Marketing & Sales Manager

Greenville, SC

Full-time

Onsite

Mid, Senior Level

6+ years exp

Furman University is seeking a Conference & Events Services Marketing & Sales Manager to coordinate and implement their sales and marketing plan. The role involves managing social media platforms, developing marketing materials, and growing the client database to enhance revenue in their meeting and event services.

Higher Education

Work & Life Balance

Responsibilities

Create and implement a strategic marketing and sales plan for Conference and Event Services

Manage all sales initiatives for Conference and Event Services. Initiatives will include targeted revenue goals to increase revenue for meetings and events, summer programs and special events on an annual basis

Maintains a department wide marketing calendar

Coordinates content and updates of website and social media outreach for Conference and Event Services

Coordinates the design and placement of all marketing campaigns for Conference and Event Services

Coordinates all sales and promotional materials

Writes collateral materials as needed, such as press releases, promotional messages, email blasts, and social media posts

Ensures all collateral meets Furman University’s brand standards

Coordinates all responses to requests for proposals related to the meeting and events, summer programs and special event business

Coordinates facility tours for new perspective clients

Develop departmental templates for proposal/quotations services

Prepares and processes all proposals

Maintains an inventory of all submitted proposals with status updates of the decision process

Build a network of internal and external contacts to maintain and enhance the growth of meeting and events, summer programs and special events

Participate in organizations at the local, regional and national level that will recognition for Furman in the meetings and events industry

Participate in the university events advisory group and the summer programs planning committee

Works the Conference and Events team to coordinate the transition from proposal to contracted to ensure client expectations and service needs are met

Manage the evaluation process for all meetings, events and summer programs hosted by Conference and Events Services

Provide leadership and supervision to student marketing assistants

Manage projects as necessary to provide support to the mission of the University and the Conference and Event Services department

Performs other related duties as assigned

Qualification

Marketing strategiesEvent managementClient relationship managementSocial media managementProposal developmentHandle stressEffective communicationInterpersonal skillsOrganizational skills

Required

Bachelor's degree with six to ten years of job-related experience, or master's degree with four or more years of job-related experience, or equivalent combination of education and experience

Experience in the development and review of contracts and service agreements for the execution of meetings and events

Must be able to thrive in a fast-paced environment

Work with a sense of urgency, have the ability to handle stress associated with tight deadlines and deal with multiple projects in short time frames

Ability to prioritize, coordinate, and organize own work and set direction for any reports

Effective communication and interpersonal skills

Ability to work with a wide range of constituencies in a diverse community

Ability to make administrative/procedural decisions and judgments

Ability and willingness to work on evenings and weekends as needed

Thorough knowledge of current marketing strategies and practices used in multi-purpose special event facilities