La Posada Green Valley, AZ · 1 day ago
VP Marketing and Sales
Green Valley, Arizona, United States
Full-time
Onsite
Director/Executive
10+ years expLa Posada is a premier retirement community located in Green Valley, AZ, focused on maximizing the wellbeing of seniors. They are seeking a VP of Marketing and Sales to lead their sales and marketing efforts, develop strategies to maintain occupancy, and promote a sales culture consistent with the organization's values.
Assisted LivingCharityCommunitiesHealth CareNon ProfitRetirement
Responsibilities
Supervises and directs sales and marketing leaders and ultimately, the sales team to meet the goals of the organization
Promotes an environment designed to develop, coach and mentor sales and marketing professionals throughout the organization
Ensures effective communication, roll-out and implementation of campus and corporate sales and marketing initiatives
Holds regular calls and meetings with the marketing team members to ensure effective communication, collaboration and team-building. Is competent and capable in sales and able to fill in when needed as a sales retirement counselor
Spends quality time in the field providing guidance and support to community-level sales and marketing team members
Develops and manages the sales and marketing department budget
Fosters and maintains effective processes and working relationships on an interdepartmental basis, focused on resident acquisition, satisfaction and retention
Actively surveys all points of client interaction during sales and move-in
Recruits and trains new staff as necessary
Responsible for the overall sales strategy and developing a written annual marketing plan for all service types across the organization
Fosters and promotes a sales and customer service culture throughout the company
Supports business growth by enhancing brand equity, awareness and competitive positioning within the marketplace
Oversees development, use, and enhancement of a CRM Customer Relationship Management database for prospecting and retention. Knows procedures for lead-tracking and can use systems to generate reports as well as analyze them
Develops and maintains programs for creation of marketing collaterals; sales training; market studies; competitive analysis and general sales support
Tracks and assesses metrics and success criteria for all sales and marketing programs and activities
Institutes controls to ensure that community level sales and marketing efforts are fully consistent with La Posada's overall sales and marketing plans
Ensures corporate management of ongoing monitoring of competitor programs, products and sales and marketing activities
Oversees advertising and promotional activities including print, electronic, web-based, social media and direct mail within the approved budget
Establishes and maintains relationships with industry influencers and key strategic partners
Key participant of the senior leadership team. Active participation in weekly senior leadership meetings, including preparation and presentation of metrics, reports and programs on a regular basis
Work collaboratively with both campuses’ sales team to create synergy to promote the overall marketing and sales efforts and functions to meet and sustain occupancy goals of both campuses
Actively monitors and evaluates trends in senior living, wellness and effective marketing on a regional and nationwide basis
Qualification
Required
Bachelor's Degree in Marketing, Business or related field
10 plus years sales and marketing experience in senior living with a strong focus on hospitality
5 plus years in a corporate-level leadership role with prior experience as a Director of Sales and Marketing or higher
5 plus years of direct management experience, leading a team of sales and marketing professionals
Exceptional track record of developing and implementing sales and marketing strategies that have consistently met or exceeded planned objectives
Valid driver's license required for travel
Business Acumen - Ability to grasp and understand complex business concepts and issues
Conceptual Thinking - Ability to think in terms of abstract ideas
Delegating Responsibility - Ability to allocate authority and/or task responsibility to appropriate people
Financial Aptitude - Ability to understand and knowledgeably explain financial and relevant accounting information, prepare and manage budgets, and make sound long-term investment decisions
Innovative and Creative - Ability to look beyond the standard solutions
Project Management - Experience in organizational planning and allocation of resources
Strategic Planning - Ability to participate in long range planning and to execute the corporate vision for the future
Relationships – Able to help create/maintain a positive culture that will foster positive long-term relationships
Communication, Written - Ability to communicate in writing clearly and concisely
Decision Making - Ability to make critical decisions while following company procedures
Active Listening - Ability to actively attend to, convey, and understand the comments and questions of others
Working Under Pressure - Ability to complete assigned tasks under stressful situations
Communication, Oral - Ability to communicate effectively using the spoken word
Conflict Resolution - Ability to deal with others in an antagonistic situation
Leadership - Ability to influence others to perform their jobs effectively and to be responsible for making decisions
Organized - Possessing the trait of being organized or following a systematic method of performing a task
Resource Management (People & Equipment) - Ability to obtain and manage the proper usage of equipment, facilities, materials, as well as personnel
Preferred
Master's Degree or MBA
Strong leadership and management skills and success in building and leading a results-driven team of sales and marketing professionals
Excellent communicator with the ability to work with many types of personalities
Highly effective time management skills and ability to multi-task efficiently
High ethical standards and integrity
Passion to deliver excellent customer service
Able to think strategically; has a big-picture perspective
Works well in a collaborative, team-oriented environment
Company
La Posada Green Valley, AZ
La Posada at Green Valley is a Continuing Care Retirement Community located in Sahuarita, Arizona, 30 miles south of Tucson.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Joni Condit
Chief Executive Officer
Recent News
Company data provided by crunchbase