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Inizio Evoke · 1 day ago

Director, Sales Activation (Data)

United States

Full-time

Remote

Lead/Staff, Director/Executive

$140K/yr - $160K/yr

5+ years exp

Inizio Evoke is a company committed to making health more human by providing data-driven solutions. They are seeking a Director, Sales Activation (Data) to drive revenue growth through the sales of their data, analytics, and measurement offerings, focusing on enterprise-level clients in the pharma, biotech, and health-tech sectors.

AnalyticsMarketingSocial Media Marketing

Responsibilities

Lead sales efforts for Inizio Evoke's Data & Impact, analytics, and measurement offerings, including audience insights, campaign attribution, real-world data solutions, and predictive analytics

Lead solution design for pitches and proposals, creating the optimal blend of data, analytics, and strategy to solve client challenges

Build and progress a strong pipeline focused on brands, BU leaders, analytics leads, data science teams, and omnichannel owners

Identify and deeply engage target client groups who purchase or influence data, measurement, analytics, real-world insights, or SaaS-based decision tools

Leverage a hunter approach to uncover whitespace opportunities across brand, commercial excellence, media, and digital transformation

Translate complex data solutions into intuitive, value-driven stories that resonate with senior decision-makers

Partner with teams to integrate data into broader marketing, customer engagement, and measurement solutions

Tailor solution components, including datasets, methodologies, modeling approaches, measurement frameworks, dashboards, and reporting based on client goals

Work cross-functionally to build prototypes, POVs, and insights frameworks that advance new business discussions

Serve as a trusted expert throughout the entire pursuit cycle

Help progress opportunities through pipeline stages by anticipating client needs and ensuring technical alignment

Build credibility as a go-to partner for data-driven marketing and measurement solutions

Partner with Managing Directors and Client Growth leaders to convert new wins into anchor relationships and expand data-product reach across portfolios

Qualification

Healthcare data experienceData product salesAnalytics platformsReal-world insightsSaaS toolsConsultative approachCollaboration skillsSelf-starter mindset

Required

5–10 years of experience working in healthcare data, analytics, measurement, or SaaS (e.g., analytics platforms, real-world data products, marketing measurement tools, omnichannel data systems, or related environments)

A proven track record of selling data products, audience targeting, real-world insights, measurement/attribution solutions, analytics platforms, or SaaS tools to pharma/biotech

A hunter orientation with demonstrated ability to create and close net-new business at scale

Deep understanding of how brand/commercial teams use data to inform strategy, omnichannel activation, media effectiveness, content personalization, and lifecycle optimization

Experience shaping and leading complex enterprise pursuits involving data science, analytics, technology, and marketing partners

Ability to simplify complex data capabilities into compelling stories and commercial value propositions

Strong collaboration skills and ability to work across matrixed teams (analytics, data science, strategy, technology, creative)

Self-starter mindset with a consultative, solution-oriented approach

Willingness to travel for pursuits and key presentations