Apply on Employer Site

Iron Horse · 1 day ago

Head of Performance Media

Portland, OR

Full-time

Hybrid

Lead/Staff, Director/Executive

5+ years exp

Iron Horse accelerates growth for enterprise B2B brands by uniting audience-centric storytelling, precision ABM, and AI-powered optimization. The Head of Performance Media will own the strategy and orchestration of paid programs across various channels, partnering with senior client stakeholders to enhance buyer experiences and drive growth.

AdvertisingDigital MarketingMarketing

No H1B

U.S. Citizen Only

Responsibilities

Design full-funnel paid-media strategies across search, social, programmatic, publisher, and emerging channels

Refine ICPs/personas and map full-funnel journeys in partnership with Strategy and Content teams

Build AI-assisted playbooks and automations that cut campaign launch time by ≥ 30 %

Translate Demandbase and ZoomInfo signals into hyper-targeted ABM plays and budget optimizations

Manage publisher and community buys and own content-syndication vendor strategy

Present clear forecasts and performance stories to VP/C-suite client stakeholders

Mentor media operations specialists; enforce rigorous testing, attribution, and reporting cadences

Pilot new formats (CTV, conversational ads, Gen-AI creative) that lift engagement by ≥ 15%

Qualification

Growth marketingABM programsData integrationPerformance media strategyB2B lead generationAI utilizationAnalytics proficiencySystems thinkingRelentless experimentationEgo-free communicationClear communicationMentoringCollaboration

Required

5+ yrs growth/performance marketing for enterprise tech or SaaS brands

3+ yrs building integrated ABM programs with omni-channel execution

Proven success with B2B social lead-gen, content syndication, programmatic, and publisher programs

Experience managing publisher & community partners (e.g., TechTarget, Intentsify)

Proven success integrating intent-data (Bombora, G2) and content-syndication feeds into ABM orchestration

Experience wiring ad-platform data into Marketo, HubSpot and Salesforce for closed-loop ROI reporting

Hands-on fluency with Demandbase, ZoomInfo, LinkedIn, Meta, Google Ads, DV360 and analytics stacks

Demonstrated use of AI (predictive audiences, copy variants, LLM prompt chains, analytics) to boost performance and efficiency

Systems thinker who connects data, tools, and teams

Relentless experimenter always chasing the next unlocked edge

Clear, ego-free communicator who makes the complex simple

Preferred

Hands-on management of ≥ $1 M quarterly paid-media budgets for enterprise tech brands

Certifications: Demandbase One Foundations, 6sense ABX, ZoomInfo MarketingOS, LinkedIn Marketing Labs “Advanced”, and Google Marketing Platform

Benefits

Medical

Dental

Vision insurance

Paid time off

401(k)

Basic life insurance

Flexible Savings Account

Long and short-term disability insurance

Company

Iron Horse

We connect the dots between your marketing programs with our end-to-end demand gen services.

Founded in 2001

San Ramon, California, USA

51-200 employees

http://ironhorse.io/

Funding

Current Stage

Growth Stage

Leadership Team

Uzair Dada

CEO

Jay Famico, PMP

Chief Digital Officer

Company data provided by crunchbase