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Arizona State University · 1 day ago

Director of Global Marketing, Planetary Health

Tempe, AZ

Full-time

Onsite

Director/Executive

$110K/yr - $120K/yr

7+ years exp

Arizona State University is seeking a strategic and globally minded Director of Global Marketing, Planetary Health with expertise in international marketing. The role focuses on expanding ASU’s Learning Innovations portfolio into key international markets, particularly in Planetary Health initiatives, while developing market-entry strategies and building collaborative relationships with stakeholders.

EducationNon ProfitUniversities

Growth Opportunities

No H1B

Responsibilities

Design and execute market-entry and growth strategies tailored to diverse cultural, economic, and learner contexts

Develop and launch a multi-year international go-to-market strategy for a new global Planetary Health initiative, defining business models, target markets, unique value propositions, and culturally specific audience segments across the globe

Build collaborative relationships with internal stakeholders (faculty, content creators, cross-functional teams) and establish external networks with partners in priority regions

Establish KPIs to measure progress against international engagement and revenue goals, evaluating the effectiveness of GTM campaigns and market penetration strategies

Conduct market research, segmentation, and positioning with an emphasis on North America, Sub-Saharan Africa, MENA, Central America, South America, Asia, and the Pacific, ensuring strategies are culturally relevant and regionally adaptable

Create clear, impactful messaging that highlights the value of Planetary Health and other Learning Innovations, tailored for international audiences

Design and manage campaigns across digital and traditional channels, leveraging insights from international markets to optimize engagement and learner adoption

Forge collaborations with NGOs, universities, corporations, and community-based organizations in priority regions to expand ASU’s reach and impact

Develop robust measurement frameworks to track marketing effectiveness, learner growth, and partner engagement across target geographies

Perform additional duties as needed to ensure the continuity of department operations

Qualification

International marketing expertiseMarket strategy developmentProduct marketing backgroundCross-cultural communicationPerformance analyticsPartnership developmentMultilingualAnalytical skillsInterpersonal skills

Required

Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved

All applicants must be eligible to work in the United States

A Fingerprint background check is a mandatory step in the hiring process

Preferred

Experience working for an international organization focused on planetary health including topics such as Conservation, Sustainability or related fields

Bachelor's degree or higher in Marketing, Business Administration, International Relations, Communications, Sustainability, or related field

Demonstrated experience in international market strategy development with proven success in Sub-Saharan Africa, MENA, Central America, or South America; multi-lingual preferred

Demonstrated history successfully bringing new offerings to market across B2B, B2C and B2B2C

Exceptional ability to adapt global strategies to local contexts, navigating diverse cultural and market dynamics

Strong analytical and planning skills with experience applying data-driven insights to international campaigns

Excellent cross-cultural communication and interpersonal skills, with a track record of building successful partnerships across borders