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Mohawk Industries · 3 days ago

Marketing Specialist (Dallas, Texas, United States, 75217)

Dallas, TX

Full-time

Onsite

Entry, Mid Level

Mohawk Industries, the largest manufacturer of tile and natural stone in the United States, is seeking a Marketing Specialist to join their marketing team. The role involves developing marketing materials, collaborating with the Marketing Manager, and executing marketing strategies for home centers. The ideal candidate will have strong project management skills and a creative approach to marketing initiatives.

Commercial Real EstateConstructionManufacturingResidential

Responsibilities

Develop marketing materials for various platforms

Leads presentation creation for home centers and other special marketing projects

Collaborates with the Marketing Manager to develop and execute project plans based on the defined home centers strategy

Participate in the development and communication of product strategy and the introduction of new products with various departments and customers

Support customer accounts with product launches and training activities

Conduct financial analysis, including product line forecasts, inventory planning, pricing, and gross margin analysis, and manage project budgets to meet company goals

Assists with the development and consistent management of the yearly marketing financial forecast

Analyze market data and identify KPIs to measure the effectiveness of marketing initiatives

Drive projects with Marketing Services to develop boards and ensure on-time in-store execution

Assist with marketing campaigns as part of the strategic annual plan to expand market share and pursue growth targets

Facilitate day-to-day marketing support for various teams

Create and update home centers' collateral, including merchandising tools (displays, signage, packaging), lifestyle imagery, labels, digital content, and presentations

Partners cross-functionally with Sales, Graphics, Photo Studio, and Product teams to ensure marketing materials are accurate

Provide proofing, fact-checking, copywriting, editing, and

Qualification

Marketing materials developmentFinancial analysisProject managementMarket data analysisCopywriting

Required