Intuit · 4 days ago
Staff Marketing Manager, GEO
United States
Full-time
Remote
Senior Level, Lead/Staff
6+ years expIntuit is seeking a strategic, high-impact Staff Marketing Manager to define their Generative Engine Optimization (GEO) Strategy for the Global Business Solutions Group. This role involves developing a holistic content strategy, negotiating with AI platforms, and acting as a subject matter expert to drive brand authority within the generative AI ecosystem.
AccountingFinancial ServicesFinTechPaaSSoftware
Responsibilities
Define and execute a holistic content strategy for Generative Engine Optimization that prioritizes brand citations, sentiment, and authoritative placement within AI-driven discovery engines
Identify and negotiate strategic opportunities with AI platforms, data aggregators, and industry publishers to ensure Intuit’s data is prioritized in LLM training sets
Move beyond keyword density to focus on 'Entity Authority.' You will own the strategy for how our brands are perceived by generative models through off-site signals and ecosystem dominance
Partner with engineering, product leads, search teams and analytics to ensure our public-facing data structures are optimized for machine readability and generative ingestion
Act as the internal subject matter expert, presenting high-level strategy and POV documents to executive leadership regarding the shifting landscape of organic discovery
Own the 'Organic Discovery' developing attribution models that measure the impact of GEO and partnership initiatives on customer acquisition and ROI
Conduct deep-dive analysis into how competitors are positioned within generative responses and develop counter-strategies to regain share of voice
Qualification
Required
6+ years of experience in digital marketing, with a heavy emphasis on Strategic Partnerships, Business Development, and High-Level SEO Strategy
Proven track record of managing large-scale marketing programs where the primary goal is revenue growth and market share rather than just 'traffic.'
Understanding of how LLMs find, process, and cite information. You should have a clear thesis on the transition from Google-centric SEO to Engine-Agnostic GEO
Experience managing high-value external relationships or vendors to drive brand visibility and authority
Exceptional communication skills with the ability to influence senior stakeholders and cross-functional product teams in a fast-paced environment
Ability to leverage tools like Adobe Analytics, BigQuery, or specialized AI-tracking platforms (Profound, Scrunch or other LLM measurement platforms) to derive insights from non-traditional search data
A deep understanding of the B2B or SaaS buyer journey is a significant advantage
BA/BS degree in Business, Marketing, Economics, or a related field
Preferred
MBA preferred
Benefits
Cash bonus
Equity rewards
Benefits
Company
Intuit
Intuit provides financial software solutions to empower individuals and businesses.
10001+ employees
H1B Sponsorship
Intuit has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (693)
2024 (550)
2023 (586)
2022 (842)
2021 (773)
2020 (514)
Funding
Current Stage
Public CompanyTotal Funding
$8.52BKey Investors
JP Morgan Chase
2025-01-31Post Ipo Debt· $4.5B
2023-09-12Post Ipo Debt· $4B
2011-01-19Post Ipo Equity· $6.7M
Leadership Team
Sasan Goodarzi
Chief Executive Officer
Alex Balazs
Chief Technology Officer
Recent News
24-7 Press Release Newswire
2026-01-11
2026-01-09
Company data provided by crunchbase