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Cella · 1 day ago

Retail Marketing Manager (Hybrid)

Framingham, MA

Contract

Hybrid

Mid Level

$45/hr - $50/hr

3+ years exp

Cella is a company seeking a strategic and results-driven Marketing Supervisor to lead channel marketing strategies that enhance the customer experience and support brand growth. This role involves managing marketing initiatives, overseeing creative development, and collaborating with various teams to execute effective marketing strategies across retail locations.

Content MarketingDigital MarketingInformation Technology

Growth Opportunities

Hiring Manager

Christina Nale

Responsibilities

Partner with the Manager Of Marketing and internal teams to implement annual strategies and plans to enhance the customer experience in retail locations and support new store openings

Manage the creative development of marketing plans for seasonal sign packages, cause partnership programs, the permanent sign library and other strategic initiatives

Oversee the Marketing Specialist in the coordination and execution of the marketing strategy for new store openings and relocations across all owned, earned and paid marketing channels

Oversee media trafficking for Grand Openings in partnership with creative agency and internal media and digital marketing teams

Support Manager Of with the coordination and execution of store design projects

Manage the creative development of the gift cards for both stores and site in partnership with Store Operations

Work closely with Loyalty team on the development and execution of programs/projects

Foster positive relationships with Store Operations and the Field to develop communications of key marketing programs and drive Associate engagement

Manages internal reporting including monthly retail marketing plans, grand opening media plans and recaps

Maintains, monitors, and reports the retail Marketing budget

Special projects as assigned

Qualification

Marketing experienceCreative brief writingProject managementMicrosoft OfficeProactive approachInnovative thinkingCommunication skillsInterpersonal skillsCollaboration

Required

Bachelor's degree in advertising, marketing or communications or equivalent experience

3-5 years of Marketing experience for an advertising agency or CPG/retail business

Strong project management and communication skills

Ability to work independently and integrate quickly into an established team

Ability to write creative briefs and deliver actionable feedback to creative teams. Ensure all creative aligns with brand identity and ladders up to key marketing objectives

Ability to supervise and support a direct report on day-to-day responsibilities and workflow

Excellent written and verbal communication skills

Strong interpersonal skills resulting in effective communication and collaboration

Skilled user of Microsoft Office programs, Word, PowerPoint, Excel, Outlook

Ability to build relationships with all levels within an organization

Ability to be proactive and navigate ambiguity

Deep listening and inquiry

Collaborative, participatory decision-maker with a drive for results

Innovative, calculated risk-taker who learns from mistakes