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Caterpillar Inc. · 1 day ago

Senior Marketing Technology & Data Consultant - Channel Strategy & Enablement

Chicago, IL

Full-time

Onsite

Senior Level

$128K/yr - $193K/yr

Caterpillar Inc. is a global leader in manufacturing construction and mining equipment, dedicated to building a sustainable future. The Senior Marketing Technology & Data Consultant will define the strategic role and governance of digital marketing channels, ensuring their effective integration and alignment with business objectives.

ConstructionMachinery ManufacturingManufacturingMechanical Engineering

No H1B

Responsibilities

Define the purpose, strengths, and limitations of each marketing cloud channel (e.g., Email, WhatsApp, Mobile/SMS, Push, Web/Personalization, Advertising) for Caterpillar

Establish clear guidelines for when and where each channel should be used, how it complements other channels, and where it should not be applied

Serve as a subject-matter expert on channel functionality and best-practice usage

Define and document data requirements and flow for each channel enablement and activation

Partner with marketing and business teams to translate objectives into appropriate channel approaches

Guide channel prioritization and sequencing based on business needs, scale, and maturity

Support channel standup efforts by ensuring strategic intent is clearly defined before and during implementation

Maintain a strong understanding of marketing cloud capabilities, feature sets, and roadmap considerations

Advise stakeholders and technical teams on how platform capabilities align to channel strategies

Evaluate new channel features or tools and recommend adoption based on strategic value

Define and document governance models for channel usage, including frequency, ownership, and experience standards in partnership with the Privacy Center of Excellence

Establish success metrics and KPIs for channel performance and effectiveness

Ensure channels are used consistently and responsibly, with attention to consent, compliance, and brand standards

Act as a strategic advisor to marketing leadership, campaign teams, and technology partners

Facilitate alignment discussions and working sessions focused on channel purpose, capability, and outcomes

Ensure shared understanding between business and technical teams without owning day-to-day execution

Qualification

Digital marketingChannel strategySalesforce Marketing CloudMarketing technology fluencyData-driven marketingStakeholder communicationStrategic planningRelationship managementAnalytical mindsetCreativity