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Target · 1 day ago

Sr Manager Digital Marketing Strategy, Discretionary

Minneapolis, MN

Full-time

Hybrid

Senior Level, Lead/Staff

$92K/yr - $166K/yr

8+ years exp

Target is a leading retail company focused on enhancing the digital shopping experience. As a Senior Manager of Digital Marketing Strategy, you will develop and execute digital marketing strategies that drive guest engagement and optimize performance across platforms.

CommunitiesE-CommerceRetailShopping

Responsibilities

Develop cohesive digital marketing strategies for sitewide or category experiences and mobilize team to execute those strategies

Drive the development and execution of content strategies, partnering with peers across Marketing & Digital to ensure alignment of overall channel strategies

Monitor, understand, and utilize data and key metrics from varied sources to optimize short-term performance and inform long-term strategies

Leverage strong written and verbal communication skills to onboard partners & leaders to your strategies across a broad spectrum of partners

Embrace a founder's mindset, continuously identify opportunities for innovation in merchandising, technology, and processes to benefit the business, guest & team

Maintain a strong sense of accountability for delivering financial results through marketing levers, ensuring strategies align to goals

Promote and model key Target behaviors. Champion diversity and inclusion. Create an atmosphere of teamwork, collaboration, agility, attention to detail, and drive

Establish strong cross-functional and cross-channel partnerships across Target

Qualification

Digital Marketing StrategyE-commerce ExperienceAnalytics & InsightsContent StrategyCross-Functional InfluenceInnovation MindsetCommunication SkillsTeam Leadership