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Aspen One · 1 month ago

Digital & Guest Analytics Specialist

Basalt, CO

Full-time

Hybrid

Mid Level

$72K/yr - $86K/yr

3+ years exp

Aspen One is a company that redefines luxury, adventure, and leisure through its innovative brands. They are seeking a Digital & Guest Analytics Specialist to support the growth of digital and ecommerce channels by building dashboards, analyzing performance, and mining guest data for insights to enhance the guest journey.

Asset ManagementBusiness DevelopmentRecreation

Responsibilities

Partner with cross-functional teams (digital marketing, ecommerce, IT, product, business unit (BU) marketing) to ensure Key Performance Indicators (KPIs) are clear, actionable, and aligned to business goals while providing analytics needs by channel

Serve as key contributor to the digital monthly business reviews report in support of the digital team

Develop, define, maintain, and automate ecommerce and digital marketing dashboards including funnel reports and annual demand forecasting for ecommerce; build out best practices for digital reporting

Create and work with engineering and business teams to implement a plan for growing digital and guest analytics maturity through automated reporting, ongoing tracking of core KPIs, and connecting ad-hoc analysis to business objectives

Produce regularly cadenced and ad hoc reports as well as executive-level summaries that inform operational and strategic decisions

Conduct ongoing analysis surrounding ecommerce, digital marketing, acquisition/retention, lifetime value (LTV), customer journeys, funnel analysis, etc

Analyze user behavior, demographic, and transaction data to drive optimizations in our product development, customer growth, cross-sell and up-sell opportunities, and business strategies

Proactively mine guest data in the Customer Data Platform (CDP) for actionable insights and surface them to the digital business teams and occasionally other teams

Use the CDP to build and refine guest segments that support retention, loyalty, marketing campaigns, and targeted engagement strategies across ski, hospitality, and retail

Serve as the CDP subject matter expert, super user, administrator, vendor day-to-day manager and internal trainer

Support campaign measurement and A/B testing, providing post-campaign insights and recommendations

Partner with digital and ecommerce leads to align data insights with personalization and recognition strategies

Contribute to a culture of data-driven decision-making across all guest-facing lines of business

Other duties as assigned

Qualification

Google Analytics (GA4)Looker StudioBusiness AnalyticsSQLBI ToolsRelationship ManagementCommunication SkillsProblem-Solving Mindset

Required

Bachelor's degree or equivalent experience in Business Analytics, Marketing Analytics, MIS, or Economics, or related field

3-5 years in a business analytics, CRM, or data insights role (internships and academic projects considered)

Proficiency in Google Analytics (GA4) and Looker Studio

Experience building automated and ad-hoc reporting and analysis in BI tools (e.g., Tableau, Power BI, Looker)

Exposure or understanding of CDPs or Customer Relationship Management (CRM) systems (Salesforce Marketing Cloud, Adobe, Amperity, Lexer, etc.)

Basic SQL skills for light Customer Data Warehouse queries

Strong curiosity and problem-solving mindset; ability to dig into data independently, identify meaningful insights, and connect them to business impact

Excellent communication skills for both technical and non-technical audiences

Comfortable managing multiple priorities in a fast-paced, guest-centric business environment

Ability to earn trust and respect from project stakeholders and influence decisions that need to be made to make projects successful

Skilled in managing relationships with both internal and external stakeholders

Ability to work effectively with different departments to achieve business objectives

Proficient knowledge in developing and executing business strategies that align with the company's long-term goals