DreamWorks Animation · 1 week ago
Campaign Director, Creative
1221 Avenue of The Americas, New York, NEW YORK
Full-time
Hybrid
Senior Level
$130K/yr - $170K/yr
7+ years expNBCUniversal is one of the world's leading media and entertainment companies. The Campaign Director will serve as the strategic lead for multi-network pitches, developing cohesive, client-focused campaigns that leverage NBCU’s full portfolio of networks and platforms.
AnimationFilmMedia and Entertainment
Responsibilities
Develop the unifying big idea that ties together NBCUniversal’s full portfolio — networks, platforms, and experiences — into cohesive, client-focused campaigns
Serve as the strategic lead for multi-network RFPs, digesting client briefs, identifying the core insight, and shaping a single, sellable campaign narrative
Translate complex client objectives into clear, compelling campaign frameworks that guide collaboration across Creative, Development, and Activation teams
Partner with Creative Directors, Writers, Designers, and Development teams to bring the campaign concept to life for pitch presentation
Structure and oversee the creation of pitch materials, ensuring all elements ladder to one cohesive client story
Collaborate closely with the Sales organization to align campaign ideas with client goals and category strategies
Present campaign concepts internally and externally with confidence, clarity, and storytelling excellence
Once a campaign is sold, hand off to the Creative Director for execution, maintaining ownership of the idea’s integrity through transition but not production
Qualification
Required
7+ years of experience in brand strategy, creative development, or integrated campaign planning within advertising, media, or entertainment
Strong conceptual thinker with the ability to connect insights, creative ideas, and business goals into a single, compelling story
Proven track record of developing cross-platform campaign ideas that span content, digital, social, and experiential channels
Excellent communication, writing, and presentation skills, with the ability to translate strategy into sellable creative
Skilled collaborator who can lead multi-disciplinary teams through the pitch process with confidence and clarity
Deep understanding of branded content, partnership marketing, and how brands leverage media platforms to reach audiences
Ability to thrive in a fast-paced environment, managing multiple large-scale projects simultaneously
Passion for entertainment, culture, and the creative possibilities across NBCUniversal's diverse portfolio
Benefits
Sales Incentive Compensation
Long-Term Incentive eligible
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
H1B Sponsorship
DreamWorks Animation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (5)
2022 (12)
2021 (13)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
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