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ARMRA® · 1 month ago

VP of Sales - Natural Channel

United States

Contract

Remote

Director/Executive

10+ years exp

ARMRA® is a company focused on health and wellness, seeking a Vice President of Sales for the Natural Channel to lead their retail expansion strategy. The role involves developing growth plans, managing key partnerships, and establishing a retail sales organization to enhance brand performance.

Consumer GoodsDietary SupplementsFood and BeverageHealth CareRetail

Responsibilities

Develop and execute ARMRA’s Natural Channel go-to-market strategy , including distribution, merchandising, and promotional plans

Lead account management for key partners (e.g., Sprouts, Whole Foods, UNFI and KEHE), while identifying new natural/specialty opportunities

Build forecasting, planning, and sales processes to ensure accuracy, efficiency, and scalable growth

Partner with Marketing, Operations, and Finance on retail programming, demand planning, and channel-specific launches

Own retailer presentations, line reviews, and annual business plans to drive distribution and velocity

Establish tools, reporting, and performance dashboards to track sales KPIs and optimize account performance

Build and manage broker, distributor, and field team relationships to support execution and in-store excellence

Represent ARMRA externally with key customers, partners, and industry stakeholders

Qualification

CPG sales experienceNatural Channel expertiseCategory managementPromotional planningTrade strategySales process developmentRelationship managementData-driven thinkingNegotiation skillsPresentation skillsCollaborative leadership