AutoNation · 23 hours ago
Manager, Public Relations
Fort Lauderdale, FL
Full-time
Onsite
Mid, Senior Level
5+ years expAutoNation is one of the largest automotive retailers in the United States, offering innovative products and exceptional services. The Public Relations Manager will elevate the corporate brand reputation, strengthen executive visibility, and align internal values with external messaging while leading media relations and crisis communications efforts.
AutomotiveCustomer ServiceRetail
Responsibilities
Act as the day-to-day point of contact for the company’s PR agency, ensuring alignment with strategic goals and messaging
Develop and review press materials, media lists, and briefing documents
Pitch and coordinate earned media opportunities aligned with business priorities and campaign themes
Lead media readiness planning and support for executive spokespeople
Create and execute visibility plans for senior leaders including media interviews, award nominations, and speaking opportunities
Partner with Legal, HR, and Operations to prepare reactive statements and response plans for potential reputational risks
Maintain and update a Crisis Communications Playbook; conduct scenario-based training annually
Ensure PR campaigns support larger company-wide efforts
Monitor trends and news cycles to identify proactive storytelling opportunities that reflect brand purpose
Supervise and develop the Public Relations Specialist, providing growth opportunities and mentorship
Foster cross-functional collaboration with internal communications, marketing, HR, and corporate affairs teams
Qualification
Required
Bachelor's degree in Communications, Public Relations, Journalism, or a related field
5-7 years of experience in PR, corporate communications, or media strategy (agency and in-house experience preferred)
Proven success in managing PR agencies and building strong media relationships
Experience working with executives on visibility and positioning
Strong understanding of issue/crisis communications best practices
Excellent writing, editing, and strategic thinking skills
Preferred
Automotive, retail, or Fortune 500 experience
Working knowledge of ESG, philanthropy, or CSR communications
Familiarity with internal comms strategy and cultural alignment initiatives
Benefits
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.
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Company
AutoNation
AutoNation is an automotive retailer that buys and sells a selection of cars for the automotive industry.
10001+ employees
H1B Sponsorship
AutoNation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (5)
2023 (8)
2022 (7)
2021 (5)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$700M2025-05-21Post Ipo Debt· $700M
1999-04-06IPO
Leadership Team
Thomas Szlosek
Chief Financial Officer
Jeff M Parent
Chief Operating Officer
Recent News
The Motley Fool
2025-12-18
Maryland Daily Record
2025-12-17
2025-12-11
Company data provided by crunchbase