Renewal by Andersen - Tiffee Companies · 2 days ago
Digital Marketing Manager
Portland, Oregon
Full-time
Onsite
Mid, Senior Level
$80K/yr - $100K/yr
5+ years expRenewal by Andersen is the replacement division of the Andersen Corporation, the oldest and largest window and door manufacturer in North America. They are seeking an experienced Digital Marketing Manager to plan, execute, and optimize multi-channel digital marketing programs that drive measurable growth and enhance day-to-day digital strategy and performance.
ConstructionHome Improvement
Responsibilities
Develop and implement a comprehensive digital marketing strategy, including SEO, PPC, content development, and social media campaigns, in alignment with business goals
Work with agency partners and our internal creative team to build, launch, and optimize paid campaigns across platforms like Google Ads, Microsoft Ads, TikTok Ads, and Meta Ads. Coordinate content production and manage marketing and editorial calendars
Monitor, measure and report on the performance of all digital campaigns using tools like Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, and Microsoft Clarity. Use data insights to identify trends and optimize spend and performance based on ROI and KPIs
Oversee the company website and landing pages, managing updates, design, and user experience to improve conversion rates
Create, optimize, and maintain online business listings across Google Business Profile, Yelp, and other relevant local directories
Work closely with internal teams (content creators, designers, sales) and external partners/agencies to ensure cohesive and engaging brand messaging across all digital channels
Measure and analyze performance of all social and local marketing campaigns using analytics tools (e.g., Google Analytics, platform-specific insights) and assess against key performance indicators (KPIs). Provide regular reports on organic campaign performance and local search rankings to management, offering actionable insights for improvement. Run and deliver competitive analysis on all channels. Collaborate with internal teams (sales, content creators, design) to ensure cohesive messaging and branding across all channels
Qualification
Required
5 to 7 years of hands-on experience managing full-funnel digital marketing campaigns, ideally in an agency or multi-client environment
Proven experience in digital marketing with a focus on paid media management, local SEO, and emerging AI-driven optimization
In-depth understanding of major social media platforms, their audiences, and engagement best practices
Experience with web analytics and marketing tools, including Google Analytics, Google Search Console, social media management platforms, and integrations (e.g., Zapier)
Strong content creation, writing, and communication skills with an eye toward optimization and performance
Ability to manage multiple priorities, meet deadlines, and adapt to changing trends
Preferred
Working knowledge of HTML/CSS, Elementor, keyword research, and content optimization strategies
Experience optimizing for AI/LLMs, bots, and marketing automation workflows
Bachelor's degree; agency experience and/or experience in related industries preferred
Benefits
Health, dental, and vision insurance, plus long-term disability coverage.
401(k) with Company Match: Plan ahead for your future with competitive company contributions.
Generous PTO and paid holidays per year to support work-life balance.
Company
Renewal by Andersen - Tiffee Companies
Renewal by Andersen is one of America’s largest window and door replacement companies with 90+ markets across North America.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mark Tiffee
Chief Executive Officer
Mark Morse
COO / GM
Company data provided by crunchbase