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Constructor · 1 day ago

Senior Product Marketing Director

United States

Full-time

Remote

Director/Executive

10+ years exp

Constructor is a search and product discovery platform tailored for enterprise ecommerce, focused on enhancing conversions through AI-driven solutions. The Senior Product Marketing Director will be responsible for shaping the product marketing strategy, including product positioning, messaging, and launch strategies, while collaborating with various teams to drive customer understanding and engagement.

Artificial Intelligence (AI)Machine LearningSaaSSearch EngineSemantic Search

Growth Opportunities

Responsibilities

Define and evolve clear, differentiated positioning across our platform, products, and key features

Translate complex product capabilities into customer-facing language that emphasizes outcomes and value

Build and maintain messaging frameworks that scale across marketing, sales, and customer teams

Create educational content in the form of thought leadership content, blog posts, tutorials, videos etc. that support initiatives

Collaborate with the content and growth marketing team on customer story and case study creation

Equip Sales with the narratives, tools, and content to win

Lead and orchestrate product launches from strategy through execution that are crisp, focused, and actually land with customers

Partner with Product on roadmap communication and prioritization

Identify gaps in capabilities and proactively build the function to address them

Be the voice of the customer and the market internally

Drive deep understanding of buyer personas, ICP, industry knowledge, use cases, and buying triggers

Own competitive intelligence and positioning

Build, mentor, and lead a high-performing product marketing team

Partner closely with Product, Demand, and Sales leaders

Leverage AI and modern tools to gain insights, streamline processes, and improve efficiency

Qualification

B2B SaaS marketingProduct marketing leadershipEcommerce experienceAI/ML fundamentalsMarket researchStorytellingCross-functional leadershipProject managementGrowth mindset

Required

10+ years in B2B SaaS marketing, with significant product marketing leadership experience

Background in ecommerce and/or retail tech is a plus

Experience at high-growth startups where agility, resourcefulness, and a strong sense of ownership are vital

Proven success owning positioning, messaging, and GTM for complex, technical products

Experience managing and scaling PMM teams

Exceptional storyteller — written, verbal, and visual - who brings creativity to every element

Deep comfort with technical or complex products and familiarity with AI/ML fundamentals

Strong cross-functional leader who can influence without authority

Analytical mindset with the ability to support strategic decisions with market research and performance data; skilled in ROI analysis and experimentation

Excellent project management and attention to detail, able to manage complex initiatives from concept to execution

A growth mindset with creativity, ambition, and a proactive approach to problem-solving and innovation

Customer-obsessed and market-driven

Strategic thinker who still enjoys being hands-on

Comfortable with ambiguity and rapid change

Creative mind who brings fresh perspectives

High standards, low ego