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The Hoffman Agency · 1 week ago

Digital Account Executive - B2B Tech

Boston, Massachusetts, United States

Full-time

Hybrid

Entry Level

$55K/yr - $62K/yr

1+ years exp

The Hoffman Agency is an integrated communications consultancy that solves business problems for tech companies. They are seeking a Digital Account Executive to execute social media campaigns and support content creation, engagement recommendations, and client research efforts.

News

Growth Opportunities

Responsibilities

Execute social media campaigns on behalf of clients, supporting content creation and engagement recommendations

Ideate and create quality, error free work on multiple social and digital channels

Write compelling, quality social copy that engages

Manage online communities

Measure success on each platform sharing actionable insights with your account teams and clients

Utilize our digital tech stack to work smarter and measure performance

Work with the PR teams to uncover opportunities to expand the engagement into digital

Support new business and current client research efforts through social listening tools

Stay current on, promote and evangelize integrated digital best practices across the Agency – including new channels and strategies that keep us ahead of the curve

Believe in the adage for content, 'show, don’t tell'

Forge relationships with the Agency’s digital colleagues in the US, Asia, and Europe

Work with creative to craft visual stories we can tell on social media

Track the effectiveness of social media posts, campaigns and creative then recommend optimizations

Collaborate across the agency to produce good work!