Apply on Employer Site

Zenith · 2 days ago

Negotiator, Digital Investment

New York, NY

Full-time

Onsite

Entry Level

$49K/yr - $66K/yr

1+ years exp

Zenith is a full-service media agency that focuses on driving tangible business outcomes for clients. The role involves leading the execution of digital strategic plans and managing programmatic campaigns across various platforms for clients in the Technology and Entertainment sectors.

AdvertisingMarketing

Responsibilities

Assist with planning and implementation for client accounts across digital and programmatic channels for clients in the Technology and Entertainment sectors

Plays a leading role in all aspects of campaign management including in-platform, vendor liaison and reporting

Leads set up, launch and ongoing optimization of programmatic digital campaigns across platforms like DV360, Trade Desk, Yahoo DSP, Amazon DSP, and others, ensuring accurate budgeting, flighting, targeting, and creative implementation

Continuously monitor campaign performance metrics for programmatic campaigns, including performance optimizations and budget pacing to meet campaign goals

Analyzes programmatic performance data, providing actionable insights to optimize campaign strategies. Prepares and presents reports on performance trends, optimization opportunities, and key metrics for future planning

Leads QA processes for campaigns, including audience parameters, supply targeting, and creative delivery, to minimize errors and ensure campaigns are running smoothly. Ensures adherence to best practices, accuracy, and high-quality execution across all programmatic campaigns

Training/Support for Assistant Planners and Assistant Campaign Managers in billing, reporting, trafficking, analytics and research

Partner with Analytics team on campaign measurement reporting and insights generation

Assist in presentation of data, insights and media to clients

Craft knowledgeable and relevant POVs that assess digital media opportunities and place appropriate value

Manage Vendor Billing: insertion orders, monthly billing reports, invoice discrepancy resolution, reconciliations and Prisma actualizations

Assist Associate Director in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

Build relationships with platforms and media partners to analyze value and applicability of media vehicles and services for client media plans

Create dynamic presentations that effectively communicate to our clients

Maintain a working knowledge of all ad serving platforms: Google Campaign Manager 360, Flashtalking, and more

Maintain a working knowledge of all ad verification platforms: DoubleVerify, Integral Ad Science, etc

Prepare and deliver buying and or digital trafficking specs and guidelines

Continually search for opportunities to be positive and to share the positive side to every situation

Qualification

Programmatic account managementDigital campaign planningMedia buying experienceAdvanced Excel skillsPowerPoint skillsAnalytical skillsResearch skillsQuantitative skillsResourcefulnessCommunication skillsInterpersonal skillsDetail-orientedPresentation skillsNegotiation skillsFast-paced environment adaptabilityIndependent work

Required

B.A. or B.S., preferably in Marketing, Advertising, or Data Science

1+ years of media buying/planning experience

1+ years of programmatic account management experience in performance marketing client side or agency side. Video and or YouTube experience preferred

Hands on keys bid management, campaign management/optimization, or digital media operations highly preferred

Agency experience highly preferred

Experience planning digital campaigns for both brand and direct response campaigns and ability to confidently present these to clients both on the phone and in-person

Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills

Must have strong analytical, research, and quantitative skills

Must be hard-working, resourceful and thrive in a fast-paced environment

Ability to work independently and balance multiple tasks

Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc