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DEPT® · 1 day ago

Manager, SEO Strategy

United States

Full-time

Remote

Mid, Senior Level

$59K/yr - $75K/yr

4+ years exp

DEPT® is a Growth Invention company focused on helping ambitious brands grow faster through technology and marketing. The Manager, SEO Strategy will drive organic performance and innovation for clients by leading SEO strategy, managing client relationships, and mentoring junior talent while integrating traditional SEO with AI-driven projects.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Prepare and clearly present Technical and Content SEO, AIO / GEO, and other SEO-adjacent capabilities to internal and external clients

Lead SEO strategy and roadmap development for mid-market and enterprise clients, ensuring all tactics ladder up to measurable business outcomes

Translate technical and content data into actionable insights and clear strategic recommendations

Drive innovation through adoption of AI-driven projects, such as AIO / GEO audits, AI Overview visibility analysis, semantic similarity analyses, passage-level optimization, and synthetic query testing

Partner cross-functionally with Paid Media, Conversion Rate Optimization, Social, and Content teams to deliver integrated holistic search strategies

Demonstrate experience in App Store Optimization (ASO), Conversion Rate Optimization (CRO), eCommerce, and Local Search (desired)

Serve as the main day-to-day client contact, ensuring consistent communication, transparency, and trust

Run weekly and bi-weekly meetings, owning agendas, recaps, and deliverables

Present SEO strategies, performance reviews, and quarterly business reviews with confidence and clarity

Proactively identify growth opportunities, pain points, and cross-channel synergies

Plan and execute SEO initiatives, including: Technical site audits and implementation roadmaps, Keyword research and keyword mapping, On-page and content optimizations, Internal linking and schema strategies, AIO / GEO optimization and measurement, Website migration planning and QA

Manage deliverables from inception to delivery, maintaining project plans and timelines with precision

Oversee and mentor Associates and other Managers, ensuring deliverable quality and strategic alignment

Develop and interpret dashboards and performance reports (GA4, Adobe, GSC, Looker Studio, etc.)

Connect SEO KPIs to business results, creating narratives that drive decision-making

Ensure all reporting includes actionable insights, trend analysis, and forward-looking recommendations

Monitor algorithm updates, AI Search trends, industry news, and competitor activity to inform proactive strategy shifts

Uphold high standards of quality, accuracy, and detail across every deliverable

QA work from self and team members, ensuring readiness for client delivery

Contribute to internal SEO thought leadership through pilots, frameworks, and POVs on the future of AI Search

Stay informed about the latest developments in LLMs, search interfaces, and emerging SERP formats

Qualification

SEO experienceTechnical SEOAI search knowledgeClient relationship managementContent strategyAnalytics proficiencyGoogle Search ConsoleGA4Screaming FrogSemrushAhrefsLooker StudioBigQueryWriting skillsCommunication skillsOrganization skillsStorytelling skills

Required

4+ years of professional SEO experience (agency preferred)

Proven track record managing client relationships and leading strategic SEO programs

Strong understanding of technical SEO, content strategy, and analytics

Intermediate to advanced knowledge of AI search / GEO and ability to improve and automate your workflows using AI platforms

Proficiency in tools such as Google Search Console, GA4, Screaming Frog, Semrush, Ahrefs, Looker Studio, BigQuery, Scrunch, Profound, Otterly, and AirOps

Excellent writing, communication, organization, and storytelling skills

Ability to manage multiple accounts, deadlines, and priorities simultaneously