DreamWorks Animation · 1 week ago
Product Manager, Performance Activation
1221 Avenue of The Americas, New York, NEW YORK
Full-time
Hybrid
Mid Level
$120K/yr - $160K/yr
3+ years expNBCUniversal is one of the world's leading media and entertainment companies. They are seeking a Product Manager for Performance Optimization Activations to lead initiatives aimed at improving campaign efficiency through automation and optimization features.
AnimationFilmMedia and Entertainment
Responsibilities
Own the roadmap for Performance based campaigns, focusing on workflow automation and optimization features
Collaborate with Sales, Operations, Data Science, and Engineering to implement bidding strategies and pacing controls
Develop advanced optimization tools, including KPI-based bidding models and real-time performance reporting
Drive integration with NBCU Ad Sales systems to support real-time targeting and campaign activation
Drive enhancements to reduce manual campaign setup and improve targeting precision
Partner with DSPs and internal systems to integrate optimization algorithms and reporting capabilities
Analyze campaign performance data to identify trends and build solutions to recommend improvements
Lead test-and-learn programs for new optimization strategies and automation features
Ensure alignment with NBCU’s broader advertising technology strategy and client needs
Qualification
Required
Minimum of 3 years in product management, preferably in programmatic advertising or ad-tech platforms
Strong knowledge of optimization techniques, bidding algorithms, and campaign performance metrics
Experience with DSPs, Beeswax, or similar platforms is a plus
Ability to manage complex projects and communicate effectively with stakeholders
Data-driven approach with proficiency in analytics and reporting tools
Ability to own customer-facing product solutions in cross-functional environments
Strong communication skills; can present key updates to stakeholders and lead calls
Experience collaborating with Marketing, Sales, Strategy, and Engineering teams to develop and bring to market successful and innovative products
Strong attention to detail and organizational skills, with the demonstrated ability to take the seed of an idea through launch while prioritizing effectively to get things done
Knowledge of technical and operational product and project requirements
Proven ability to understand and communicate using technical language (e.g., APIs, requirements documents, agile systems, etc.)
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
H1B Sponsorship
DreamWorks Animation has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (7)
2023 (5)
2022 (12)
2021 (13)
2020 (19)
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
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