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Yardzen · 23 hours ago

PR Lead (Contract)

United States

Contract

Remote

Mid Level

3+ years exp

Yardzen is a company focused on transforming outdoor spaces through technology and design. They are seeking a PR Lead to develop and execute strategies for brand awareness and demand generation, manage media relations, and collaborate on organic growth initiatives.

E-CommerceLifestyleProduct DesignRetailSoftware

Culture & Values

Responsibilities

Develop and execute a PR strategy focused on brand awareness, thought leadership and demand generation

Pitch stories to relevant media outlets, journalists and industry publications

Draft press releases, contributed articles, media briefs and executive talking points

Identify timely story angles tied to company milestones, trends and data

Manage relationships with journalists, editors and brand influencers

Collaborate on organic growth initiatives across content and brand storytelling

Collaborate on blog content, case studies and thought-leadership pieces

Identify content themes that drive qualified traffic

Partner with internal teams to surface customer stories and insights

Track performance and iterate based on what’s driving impact

Identify and pursue strategic brand partnerships that expand reach and credibility

Build co-marketing programs (joint content, promotions, contests, etc.)

Manage relationships with partners from outreach through execution

Test new partnership ideas quickly and scale what works

Qualification

PR strategy developmentEarned media securingContent writingBrand partnershipsData-informed mindsetRelationship managementProactive attitudeCollaboration