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Waymo · 23 hours ago

Brand Media and Analytics Lead

San Francisco, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$243K/yr - $308K/yr

15+ years exp

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. In this role, you will own the holistic brand media strategy and planning, manage media budgets, and lead brand measurement efforts to connect people with Waymo's autonomous driving technology.

Artificial Intelligence (AI)AutomotiveAutonomous VehiclesSensorTransportation

Responsibilities

Own the holistic, multi-channel brand media strategy and planning (including Linear, Digital Video, CTV, OOH, and Social), ensuring all investments align directly with Waymo brand and company OKRs

Lead the application, governance, and reporting cadence of the brand measurement framework, working closely with Growth Marketing, Data Science and external agencies to attribute investment (i.e. including modeling (MMM), incrementality testing, and advanced attribution techniques for brand media)

Act as the primary strategic partner and POC to media agencies, cross-functional leaders (Creative, Product Marketing, Brand Engagement, Finance, and Data Science) to unify brand messaging and execution across paid brand campaigns

Manage media budget (monthly forecasting & actualization), leading resource allocation and real-time decisions to maximize brand spend across markets (domestic & international)

Present persuasive and data-driven media performance reviews, audience insights, and strategic recommendations to internal stakeholders and marketing leadership (Monthly Business Review, Budget Forecast etc)

Drive Waymo brand innovation with testing, and advocating for new media channels, tools, and approaches that scale across audiences, markets and target demographics

Qualification

Paid Media LeadershipBrand Measurement MethodologiesMedia Budget ManagementData Analysis ToolsConsumer InsightsCreative JudgmentCommunication SkillsTeam Management

Required

15+ years of experience leading Paid Media at global and/or high growth brands, ideally within the technology or mobility space

Proven ability to lead and manage complex, multi-million dollar annual media budgets with full ownership of strategic financial decision-making

Deep technical expertise in brand measurement methodologies, including Marketing Mix Modeling (MMM), lift studies, and experimental design (A/B testing)

Exceptional written and verbal communication skills, with a demonstrated ability to influence and communicate media strategy & plans with senior-level cross-functional partners

A track record of leveraging consumer insights to inform creative and media strategy, ensuring the voice of the customer is represented in media formats

Demonstrated experience managing or formally mentoring team members, enabling them to grow and develop brand strategy, media expertise and marketing operations

Preferred

Thrives in a fast-paced, high-growth environment, with prior experience in consumer technology, transportation, Experience in the autonomous vehicle, mobility, or a similarly highly regulated, pioneering technology sector

MBA or a Master's degree in a quantitative field such as Economics, Statistics, or Data Science

Familiarity with in-house creative development processes, with a strong creative judgment and ability to maintain consistent brand voice across all touchpoints

Proficiency with advanced data analysis and visualization tools (e.g., SQL, Python, Tableau, Looker)

Experience with advanced audience segmentation, identity resolution, and privacy-first measurement solutions

A history of developing new skills and implementing innovative solutions that simplify complex processes or interfaces across teams

Benefits

Waymo’s discretionary annual bonus program

Equity incentive plan

Generous Company benefits program

Company

Waymo

Glassdoor3.7

Waymo is a mobility technology company that improves transportation by developing self-driving solutions for travelers and daily commuters. It is a sub-organization of Alphabet.

Founded in 2009

Mountain View, California, USA

1001-5000 employees