Ortho Development Corporation · 2 weeks ago
Area Sales Director - West
Draper, UT
Full-time
Onsite
Director/Executive
10+ years expOrtho Development Corporation is an orthopedic design, manufacturing and distribution company located in Draper, Utah, focused on restoring mobility through innovative products. The Area Sales Director - West leads the sales activities for hip and knee products across the Western United States, driving growth and managing regional sales teams to achieve revenue and market objectives.
3D PrintingHealth CareManufacturingMedical
Responsibilities
Translate national sales strategy and goals into actionable regional-level plans
Drive revenue growth, market share expansion, and margin performance across all West regions
Monitor performance against forecasts and budgets; implement corrective actions as needed
Lead new distributor identification, development, and onboarding, as well as existing distributor support and growth efforts
Share market intelligence, competitive insights, and customer feedback internally
Ensure adherence to company compliance policies, industry codes, and regulatory requirements
Recruit, coach, develop, and retain high-performing regional sales managers
Set clear performance expectations, conduct regular reviews, and manage performance improvement plans when necessary
Foster a culture of accountability, collaboration, and ethical sales conduct
Maintain strong relationships with key distributor and surgeon customers, health system administrators, industry partners, and other stakeholders. Regularly review customer activity and anticipate customer needs to improve customer satisfaction
Support key account strategy development and participate in high-impact sales calls, negotiations, and conversions
Support case coverage, evaluations, trials, and conversions to drive adoption and continued use, partnering with marketing as needed
Partner with Marketing and Clinical Education staff to ensure excellent surgeon training, case support, and further adoption of Ortho Development products
Represent the company at major industry events, conferences, and meetings to promote the company’s brand and offerings
Identify regional market trends, competitive dynamics, and growth opportunities specific to the Western U.S
Support product launches, line extensions, and technology conversions in coordination with marketing and Product Development
Ensure consistent execution of pricing, contracting, and value proposition messaging
Work closely with Marketing, Distribution, and Customer Service to ensure product availability and customer satisfaction
Work closely with VP of Sales and Director of Contract Management to to ensure appropriate new contract terms and existing contract compliance
Partner with finance on forecasting, budgeting, and expense management
Provide accurate sales forecasts, pipeline reports, and performance metrics
Analyze region and account data to inform decision-making and resource allocation
Present regional performance updates to sales leadership and to senior leadership
Use data to support forecasting accuracy and performance discussions
Support CRM adoption, reporting, and process improvement initiatives
Perform other job-related duties as assigned
Qualification
Required
Bachelor's Degree in Business, Marketing, Life Sciences, or related field
10+ years sales experience in medical device industry. Orthopedic implant sales experience preferred
5+ years medical device sales leadership experience, managing multi-state regions, teams, or distributor networks
Excellent presentation, social, leadership, and computer skills
Finding, assessing, and creating sales goals for potential distributors
Traveling 50% of working time in assigned area
Preferred
Orthopedic implant sales experience
Benefits
401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discounts
Flexible spending account
Health saving account
Health insurance
Life insurance
Paid Holidays
Paid time off
Parental leave
Tuition reimbursement
Vision insurance
Wellness incentives
UTA Transit Pass
Company
Ortho Development Corporation
Ortho Development Corporation is a manufacturing company that designs orthopedic devices.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
H
Hiroyuki Minamiya
CEO
Greg Larson
President
Recent News
2025-08-26
Company data provided by crunchbase