HarperCollins Publishers · 1 day ago
Marketing and Publicity Associate
Nashville, TN
Full-time
Hybrid
New Grad, Entry Level
0+ years expHarperCollins Publishers is a leading publishing company specializing in inspirational Christian gift books. They are seeking a motivated and dynamic Marketing & Publicity Associate to support the marketing and PR team in executing campaigns and promoting life-changing messages to readers.
BooksEducationPrintingPublishing
Responsibilities
Execute support functions for the marketing and publicity team: process invoices, set up new vendors in system, monitor department email inboxes, shoot lifestyle photos of books, assist with sales conference videos
Create and manage promotions on Goodreads, Net Galley and Edelweiss
Assist marketers with the creation of marketing plans and execution of those plans
Assist with digital marketing promotional efforts across Meta, Amazon, Google, TikTok, Spotify, and YouTube
Assist PR team with media mailings, galleys, and other tasks to increase author awareness
Manage devotionals and reading plan content creation for YouVersion and other media outlets
Assist with coordinating virtual and in-person book launch and book signing events
Manage author/agent requests for advanced reader copies (ARCs)
Organize and manage sample and influencer mailings and letters
Submit our books for consideration for internal promotional recommendations
Organize and package book assets (graphics, video, and content) to share with authors as well our online asset management platform (Cumulus)
Work with design teams to create promotional kits for books as well as marketing materials for promotions and book tours
Under the direction of the Vice President of Marketing and in consultation with the title marketers develop and execute multi-title programmatic paid digital marketing campaigns for platforms such as Facebook, Pinterest, TikTok, Google, and YouTube. Identify online media outlets, execute media buy, setup target audiences, budgets, and bids. Provide input on digital marketing best practices to inform our marketing planning process and media selection
Create digital marketing assets (online ads, emails, web pages, graphics, ad images, etc.) for internal and external email lists, blogs, affiliates, paid search, conferences, and organic and paid social media marketing. Create video assets, for example six-second YouTube bumper video ads, Instagram and TikTok video ads, and conference presentations that need videos included
Daily performance monitoring of roughly 10-15 paid social media campaigns; monitor and track progress and make real-time adjustments. Measure success, trends, and ROI of our marketing initiatives. Create UTM and tracking links for all paid ad placements. Produce monthly reporting
Works closely with Managing Editor to ensure proper organization and upkeep of office vault including newly published titles and replacing reprint editions as needed
Qualification
Required
0-2 years marketing experience required
Bachelor's degree in advertising, marketing, communications, digital communications, or related discipline
Collaborative team player
Strong organizational, time management skills with attention to detail, and ability to set priorities
Must be able to work independently based on the outlined processes and procedures of the department
Strong communication skills to articulate needs, provide status updates, and work with cross-functional teams
Willingness to help and solve problems
Proven ability to develop and maintain strong professional relationships with colleagues and vendors
Preferred
At least one year of agency or in-house marketing experience preferred
Proficiency with Canva, InDesign, Photoshop, and other Adobe Creative Suite applications (preferred)
Experience and/or interest in publishing a plus
Company
HarperCollins Publishers
HarperCollins Publishers is the second-largest consumer book publisher in the world.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Charlie Redmayne
CEO, HarperCollins UK
L
Lisa Sharkey
SVP Director of Creative Development
Recent News
2025-11-15
Business Insider
2025-11-09
Company data provided by crunchbase